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A presentation developed by AUAA-Alberta Diversity advisor to help students understand the importance of networking and the hidden job market.

Javier Vinsome

on 3 April 2014

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Transcript of Networking

Most jobs aren't advertised...
The Hidden Job Market is here!
Ask what does it mean to be a professional in your culture?
So what is "QUALIFIED" in Canada?
Technical skills and Education are part of it...
The Iceberg Theory...
...is a theory of the Hidden Job Market
Javier Vinsome - Diversity Advisor

Alberta Accountants' Unification Agency
Studies Suggest the majority of jobs are found through NETWORKING
If someone refers you for the interview, there is an 80% chance you will get the job!
Did you know...
What is our agenda for today?
Learn what networking is, and WHY
How to prepare and engage?
What makes a good first impression?
Networking traps to avoid
Closing and following up after networking!
Networking is like a puzzle...
Making connections fits the pieces together...
What's the definition of Business Networking?
It's an extended group of people
People who share similar interests or concerns
They remain in informal contact
They provide mutual assistance or support
Networking Tips for Success!
Advertised jobs you see are here...
Do you think the most qualified candidate gets the job?
How might this be different to Canada?
Other qualifications employers look for:
Ability to write a persuasive email!
Taking Direction - The Canadian "Feedback Sandwich"
Ability to speak competently on business issues...
Ability to navigate meetings and complex conversations
Dealing with conflict in a professional manner
What percentage of jobs are never posted or advertised?
Over 70% of jobs are never advertised...
...it may even be as high as 90% of jobs are not posted for some industries!
So...what's the importance of networking?
Set positive impressions with the (hiring) decision makers and influencers
To be considered when a career opportunity in your network arises
Learn about the "Value of Networking"
I don't feel like I have a network yet...
I'm not sure where to start looking for a network...
I might not even be convinced networking works...
The Hierarchy of Hiring...What are your Job Seeker Strategies?
Most Job Seekers Search for Jobs in the Following order:
1. Look at online job banks or advertised jobs
2. Mass mailout of resumes
3. Drop off resumes in person
4. Contact an employment agency
5. Start talking to friends, family, colleagues, instructors, classmates...
6. Attend networking events!
Do you think Job Seeker's strategies match with employer hiring preferences?
Do you think job seekers are doing the right things to find a job?
How well do job seekers strategies match up with employers?
What are Employers Hiring Preferences?
Employers fill jobs using hiring strategies in this order:
1. Promote from within
2. Ask for referrals from current managers and employees
3. Brainstorm for possible candidates
4. Contact their industry colleagues
5. Review unsolicited resumes
6. Post the job online or advertise
Are Job seekers searching for jobs the right way?
start their search with their current employees and personal contacts...
Job seekers
use all other sources before using personal contacts as a last resort...
So how do we fix the mismatch?
Job seekers need to reverse the strategies they are using to look for jobs...
Use your network first!
What are my job search resources?
Resources for Research include...
Company Websites
Friends, acquaintances, relatives...
Social Media - LinkedIn, Facebook, Twitter
Company Corporate & Financial reports
Company promotional material
Create a LinkedIn profile...TODAY
Your FREE online self-marketing tool!
Complete your profile - in full
Build up your network
Connect properly with people you know
Always use customized invitations - Give context!
Be an active user - join groups, comment, and like
What should I research about companies?
Industry background
Service or product provided
New Initiatives
What makes them unique?
How do I prepare before an Interview or Career Expo?
Can you describe a typical day for this type of job?
What about an Information Interview?
What to look for in job postings?
Read reviews of companies!
Current and former employees review their company
Honest employee reviews of jobs and companies
Figure out if a company is a good fit for you!
What will your strategy be to prepare for an interview or career fair?
Research employers!
Have a resume and business cards
Have questions prepared in advance
Prepare to talk about yourself!
Good questions to ask on an information interview?
Can you describe a typical day for this type of job?
What do you like the most about your job?
Can you tell me about your career path?
What was the most surprising thing you discovered about this job or industry?
Do you have suggestions for me to achieve my goals - Do you know what courses or experience to employers look for?
Prepare the night before...
What will you bring to an interview or career expo?
Copies of your resume
Business Cards
Pens, notebook
A list of companies and questions!
Your Marketing Tools...
The Resume and Cover Letter
Purpose: To get an interview
Must be targeted and professional
Must address employers needs, and show how you fit those needs
Sample business cards
Use the free resources!
Another book you should read?
Confidence comes from making a good first impression
A lot of things help create first impressions...
The Handshake
Your Introduction
Questions you ask
Professional Appearance
Put everything you need in a padfolio
Everything starts...
...With the handshake
What's a good handshake?
Who should initiate the handshake?
Tips for a good handshake
Maintain eye contact
"Webbing" should meet
A couple of pumps to greet
Engage in conversation
What impressions are formed from handshakes?
Man's firm grip: Extroverted and self assured
Man's weak grip; Anxious and shy
Woman's firm grip; Confident and assured
Woman's weak grip; Introverted and insecure
Practice your handshake!
Do you think a good handshake is important?
Feeling confident? Try introducing yourself to the person beside you!
What's a good elevator speech?
Elevator speech components
30 seconds to 1 minute
Brief background about yourself
Reflect your conducted research
Show your enthusiasm!
Know your Goal!
(business card, meeting, information interview?)
A sample introduction!
Hello, my name is John Smart. I completed my Bachelor of Commerce and majored in accounting. While I was at school, I participated in the accounting clubs, and the student newspaper. Now I'm interested in starting my career in the area of financial analysis and internal auditing.
Dress appropriately for the situation...
What could they do differently for a career expo or interview?
Leave these behind for the interview or career event...
Hang up your coat, leave your backpack
Minimize cologne or perfume
Don't smoke beforehand
Final tips for a lasting first impression...
Have your resume or business cards accessible
Don't chew gum, consider mints or breath spray
Don't walk around with open coffee or water
Networking Traps to Avoid...
"I don't want to talk business" Trap
"How about those Flames?"
"This weather is terrible!"
"What promotional items do you have?"
The "Monopolizer" Trap
Be aware of others around you
Respect their time - Don't monopolize an employer for too long!
The "entitlement" trap
"I worked hard for 2 years for my diploma, I deserve a job!"
"I won't work for less than $50 grand"
"What can you do for me?"
The "Herd of sheep" Trap
Do you need someone to hold your hand?
Will you only work there if your friends are hired?
Tip for an event or meeting, you should have a...
Make a positive impression with employers or hiring decision makers
What are some goals for a career fair event?
Remember...you have a short time frame to make a lasting impression
What should job seekers discuss?
Try talking about the following;
Interest in a particular employer...WHY are you interested in them?
Education background
Relevant previous experience
Career goals!
Remember to...
Closing the conversation, remember the following:
Thank the contact
If you don't know the best procedure to follow up...ASK!
Remember the goal!

...is it a business card, new contact, job interview,
information interview?
Follow up after networking or an interview
Send a thank you email or note within 24 hours
Most candidates don't make the effort to send thank you follow up letters or emails...
...Get the competitive edge!
Don't get Frustrated...
Remember the Bigger Picture!
Let's take a look...

...What are employers in Canada looking for?
Sample card: Front
Sample: Card Back
Don't be sheep!
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. The opinions in this presentation are that of the presenter and do not necessarily reflect the opinions of any particular organization. Although we try to provide accurate and timely information, there can be no guarantee that such information is accurate as this date, or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice, and a thorough examination of the particular situation.

© 2013 Alberta Accountants' Unification Agency

Notice of Disclaimer
The Oatmeal looks at:
What do I want you to take away from this presentation?
Understand the importance of Business Networking
Learn to set realistic networking goals
Try some of the Networking skills you learn
Source: Value of Networking 2012 libmedia blog
Full transcript