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Copy of Copy of To Blog or Not to Blog

How Blogging Could Help Your Business

Laura Fyfe

on 4 February 2013

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Transcript of Copy of Copy of To Blog or Not to Blog

To Blog or not To Blog how blogging could help your business Shaggy
Blog who what where when why you can go to get started to write your blog to write about your blog is for write a blog introductions do you have a blog? do you read blogs? what do you want to learn today?
(post-it) Blogging History
- evolved from online Diaries or Web Logs and
corporate and personal news or
"what's new" pages In the nineties, free and simple web-publishing tools opened up the opportunity to non-professional IT users to set up online diaries there are now over
blogs out there political blogs, health blogs, travelogs, gardening blogs, house blogs, edublogs, quizzing blogs, blawgs, dream logs, art, music, writing blogs ... & mom blogs, eg.
- 2,000,000 readers per month Blogosphere The collective community of all blogs.
They could be seen as interconnected and socially networked, through blogrolls, comments, and links.
Discussions "in the blogosphere" are occasionally used by the media as a gauge of public opinion on various issues.
Internet marketers pay close attention to "trends in the blogosphere". Why Blog? Invites feedback
generates leads you can act upon
Increases site traffic
Allows you to reflect explicitly on your business,
which opens your thinking to explore new
A good way for the author/company to
make themselves attractive to a
publisher/other businesses
Share your company's expertise, build additional web traffic, and connect with potential customers
A free hub which can link with Twitter, Facebook, LinkedIn, etc What does Blogging offer Small Businesses? Blog software is cheap and easy to use.
Write your thoughts, link to resources, and publish to your blog at the push of a few buttons.
Business blogs provide the opportunity to share your expertise and knowledge with a larger audience.
It can help build your brand identity. It's Raining Cats and Blogs Your Audience People read blogs like they’d read a morning
paper – now they check their feeds for:
commentary on a particular subject;
Personal online diaries;
Advice/instructional resources. Providers:
editorials/blog_providers/ Successful Business Blogs http://www.socialmediaexaminer.com/10-top-business-blogs-and-why-they-are-successful/ Sweet Leaf Tea: a blog site that sells speciality teas.
They use their blog design to bring a less formal,
more human touch to their brand. Pioneer Woman: her blog is a platform for a variety of topics, including her cookbook and photography Danny Brown: consultant. His site positions him as an expert in his field and showcases his expertise, knowledge and services Nuts about Southwest: one of the most popular airline blogs around. They work on understanding their loyal flyers’ needs and capatalize on that. Stuff White People Like This blog drew critical acclaim from hipster pundits alike.
The blog was so brilliant, in fact, that it got a book
deal a mere three months after its launch The good, the blog and the ugly Keep your page simple and uncluttered
Ask permission to use content
Respond to your readers
Blog regularly
Proof read Write from an original angle
Keep posts reasonable and objective
Think about what your audience wants
Don’t cry in the wilderness: get involved
Don’t use your blog as a diary/food journal Generate Loyalty/Return Custom •welcome e-mail – ask them a question:
“What are you struggling with?”
•http://socialtriggers.com/what-do-people-buy/ So - you want more creativity in your life... we're here to help.
What might be blocking your creativity?
What creative challenges do you face?
Let us know and we'll respond within
a couple of days. Network the Blogosphere look out other blogs in your niche
comment on the blogs - start conversations and give advice
don't shamelessly self-promote
promote their blogs on your site as well
- eg. on a blogroll Style Keep it short and snappy: short sentences and paragraphs
No fluff words “little, rather” – empty and distracting, dilute the impact
Don’t ramble
Edit ruthlessly
Keep your language accessible. Using complex vocabulary and sentencing will alienate your audience. “Consequences of erudite vernacular utilized irrespective of necessity:
problems with using
long words needlessly”
– an article in Applied Cognitive Psychology www.copyblogger.com/brilliant-writing-tips/
www.problogger.net/how-to-write-great-blog-content/ Make your opinion known.
Link to other sites.
Include bullet point lists.
Make your posts easy to scan.
Make Headlines snappy. 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
every part of your copy is there to make your reader want to read on
http://www.copyblogger.com/magnetic-headlines/ Headlines Focusing on the “better, easier, and happier” is the key to great “how to” headlines and content.

Dual benefit cause and effect
How to Win Friends and Influence People
(Dale Carnegie)
How to Save Time and Get Things Done
(Time Management Coach)
How to Save Money and Retire Rich
(Financial Planner)
Leave out the “to”
How I Made a Fortune With a “Fool Idea”
How a New Kind of Clay Improved My Complexion in 30 Minutes Listing Headline Formulae

1.Who Else Wants [blank]?
2.The Secret of [blank]
3.Here is a Method That is Helping [blank] to [blank]
4.Little Known Ways to [blank]
5.Get Rid of [problem] Once and For All
6.Here’s a Quick Way to [solve a problem]
7.Now You Can Have [something desirable] [great circumstance]
8.[Do something] like [world-class example]
9.Have a [or] Build a [blank] You Can Be Proud Of
10.What Everybody Ought to Know About [blank] The power of "Why"
Starting off your post with “why” or with “here’s why,” “what,” “when,” or “how,”
Why Some People Almost Always Make Money in the Stock Market
an easy way to focus in on the benefit of reading your article.
The use of the word “some,” and having “almost” modify “always,” make the headline much more plausible. Example Headlines from Tabloids
Commas, Turning Up, Everywhere (The Onion)
Dust bunnies breed like rabbits
— Weekly World News
— Weekly World News
TOBOGGAN TABBIES Cats drag lost geologist to safety — Weekly World News
REVENGE OF THE KILLER CACTI — Sun A Punchy First Paragraph
1.Ask a question
2.Share an anecdote or quote
3.Invoke the mind’s eye and use imperatives:
- “imagine” “picture this” “remember when”
4.Use analogies, metaphors, similes
5.Cite a shocking statistic How-to’s
Case Studies
Breaking News
Guest bloggers
Lists What your Blog
could consist of: Possible drawbacks in business Time, resources, and
risk of negative reviews. 
Blogging does not provide the
functionality of web pages,
Blogging has limits for
e-commerce solutions Blogging a Dead Horse? Blogging declines for the first time among the Inc. 500 (the 500 fastest-growing private companies in the U.S., the "Inc. 500.")
New tools replace older ones Blah Blogs "I love talking about nothing.
It is the only thing I know
anything about." – Oscar Wilde

By 2011, bloggers who write "for fun"
about anything (or nothing) they
wish outnumber all other
professional and personal
bloggers by more
than 3-to-1. how to write a catchy blog using a blog as a tool to build your audience how to structure the perfect blog post think of one thing you feel passionate about
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