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Oakley Business Presentation

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Kayla Campbell

on 8 November 2012

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Transcript of Oakley Business Presentation

Oakley Customer Segmentation Value Proposition Channels Customer Relationships Revenue Streams Key Resources -Human Resources
-intellectual Key Activities production Key Partnerships Eye Safety Systems, Bright Eyes Sunglasses, Sunglass Hut Cost Structure oakley sponsored athletes earned 24 gold medals in last winter olympics under $100 - over $1,000 cost driven asset sales problem solving platform/network -segmented -design


-cost reduction

-risk reduction

-accessibility sunglasses, prescription glasses, goggles, military, lifestyle,active Team 4 Business model canvas . -Retail (multiple platforms)
-customer care -cultivated long term relationships.
-dedication & assurance -sunglasses
-extreme sports Fox Racing -advertising
-product manufacturing wide production range
large distribution channels safe shopping guarantee
world wide offices
customer care Oakley.com
Other online sporting good sites
retail stores Conclusion http://www.oakley.com/
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