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ADVERTISING

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by

Vanilla Ice

on 5 February 2015

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Transcript of ADVERTISING

ADVERTISING
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience(viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.

AIDAS
MEDIA
TYPES OF MEDIA
The Most effective Advertising
Media chosen

ADVERTISING APPEALS
The underlying idea that captures the attention of the consumer and strongly arouses and instills a need or desire amongst them.
TYPES OF APPEALS
RATIONAL APPEAL
EMOTIONAL APPEAL
ENDORSEMENT APPEALS
MASCULINE AND FEMININE APPEAL
SEX APPEAL
ADVENTURE APPEAL
YOUTH APPEAL
FEAR APPEAL
HUMOUR APPEAL
Most Effective appeal preferred by consumers

MY PRODUCT LINE
WATCHES
MEDIA USED FOR WATCHES
OUTDOOR ADVERTISING
PRINT MEDIA
TELEVISION MEDIA
INTERNET MEDIA
APPEALS FOR WATCHES
RATIONAL APPEAL
EMOTIONAL APPEAL
ADVENTURE APPEAL
ENDORSEMENT APPEAL
PLAY ON WORDS
APPEAL
YOUTH APPEAL
ROMANCE APPEAL
ROMANCE APPEAL
MORAL APPEAL
FEAR APPEAL
SOCIAL APPEAL
CONCLUSION
Best Media preferred for Watches are Newspaper and Magazine, Television and Billboards. Highly preferred is Newspaper And Magazine.

Best Appeal preferred for Watches are Rational, Informative and Emotional. Highly preferred is Rational.

ADVERTISEMENT SCREENING
AD ANALYSIS
Brand : Longines
Appeal : Celebrity
Media : Print

Brand : Armani
Appeal : Youth
Media : Outdoor
Brand : Swatch Appeal : Youth
Media : Internet
Full transcript