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Transcript of ADVERTISING
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience(viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
TYPES OF MEDIA
The Most effective Advertising
The underlying idea that captures the attention of the consumer and strongly arouses and instills a need or desire amongst them.
TYPES OF APPEALS
MASCULINE AND FEMININE APPEAL
Most Effective appeal preferred by consumers
MY PRODUCT LINE
MEDIA USED FOR WATCHES
APPEALS FOR WATCHES
PLAY ON WORDS
Best Media preferred for Watches are Newspaper and Magazine, Television and Billboards. Highly preferred is Newspaper And Magazine.
Best Appeal preferred for Watches are Rational, Informative and Emotional. Highly preferred is Rational.
Brand : Longines
Appeal : Celebrity
Media : Print
Brand : Armani
Appeal : Youth
Media : Outdoor
Brand : Swatch Appeal : Youth
Media : Internet