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ZEN IN TRAIN

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by

Bérangère Bonneau

on 20 June 2016

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Transcript of ZEN IN TRAIN

III - The market
IV - The financial part
V - Goals
2nd year of Business department
2015-2016
Localized in Paris
Limited liability Company


Cares (face and hands)
Massages (cranial, back, face)
Hair removal
Makeup
Manicure
We propose various services :
In the restaurant car of the train Paris-Marseille
The demand
Market of the beauty and wellness
7 % of growth in 2013
The purchaser is the final consumer.
The customers are predominantly womanly
The main competitor
Marketing mix
Services : varied cares

Propose a loyalty card
In the train of Paris-Marseille
Organization chart
Independent beauty
institutes
Hotels with spas
Perfumeries
Thalassotherapy
centers
Independent
beauticians
Create a personalized
locomotive
Propose more services
Widen a journey : Paris-Lille, Paris-Lyon
I - Presentation of company
II - The concept
Initial financing plan
Ophélie Ardement - Bérangère Bonneau - Angèle Bourrieau - Melvin Jolly
Lore forecast
Financing plan for 3 years
Break-even
Penetration strategy with low prices
Present in a website
http://ophelieardement.wix.com/zenintrain
Advertising campaign at strategics points
Distribute flyers
Emailing campaign
Plan
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I - Presentation of company
II - The concept
III - The market
IV - The financial plan
V - Goals
Full transcript