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Transcript of FasterHire™
Potential Threats To
Car rental agencies have a shamefully low NPS.
This indicates a true need for innovation to their industry to improve customer satisfaction
How we would launch
Please choose 20sec autoplay
Smartphone usage is up +44% YOY in Sept 2015 for rental car queries. The key customer needs in this industry is to improve SPEED,SIMPLICITY OF PICK UP&RETURN
Meet Claire & Dave - target Customers
Anticipate that we will need to prove we have Customer demand before investors commit. Thus Owned and Earned Media will be essential as a first step.
– Targeted influencer blogs eg Urbane Traveller
– Travel writer editorials
– Airline partnership e.g. British Airways & Avis in flight magazine, within app
– Targeted Facebook ads
– Banner ads on traveller websites e.g. Conde Nast Traveller
Revenue - Volume Assumptions
Profit and Loss Projection
Lean Stack Canvas