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FUJI LIFESTYLE

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ADVANCED SPORTS

on 19 July 2016

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Transcript of FUJI LIFESTYLE

LIFESTYLE
MY17

CITY AND
COMMUTER

THE ALL NEW
ROOKIE SERIES
"Striking gold paint and eye-catching cream-colored tires set this model apart from run-of-the-mill machines" - Bicycling
"The pretty Fuji Feather is the purest of the four bikes on test, in terms of its authenticity and execution." - Urban Cyclist
+75.3% in Commuter and Town
KIDS
WOMEN
60% of bicycle owners ages 17-28 years old are WOMEN
- League of American Bicyclists
NEW FEATURES!
SEALED CARTRIDGE
BEARING HUBS
All new durable, lightweight
aluminum frame
16" models come equipped
with training wheels
Bright and fun graphics
and paint for kids
INDUSTRY TRENDS
NICHIBEI COLLECTION
FEATHER
Programs are popping up all over to enable and encourage children to ride their bicycles
INDUSTRY TRENDS
ABSOLUTE SERIES
Equipped with coaster brake and rear V-brake
INDUSTRY TRENDS
CROSSTOWN
Comfort is paramount
Smaller sizes with women's-specific geometry for the best fit.
Women's-specific saddle enhances rider comfort
SILHOUETTE
INDUSTRY TRENDS
Semi-internal cable routing
Disc brakes across all models
BREVET FORZA
- People For Bikes
Statistics Library
FLAT BAR OPTION
5 COLOR OPTIONS
1970
ABSOLUTE KIDS
- Lightweight
- Great for longer rides

CELEBRATION OF CAR-FREE URBAN STREETS
No more "invisible riders"
NEW CUSTOMER
OPPORTUNITIES
Ideal for short-distance commuters
and fitness riding
Upright riding position for those less comfortable on a bike
"Millennials’ obsession with biking and bike culture is doing more than just boosting bicycle sales."
- The G Brief
Data pulled from BPSA
BARNEBEY
+
+
+
GERMANY
NETHERLANDS
20"
24"
SAGRES
SPORT
CLUB
WHAT GENERATION IS RIDING THE MOST?
RIDERSHIP
Full transcript