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subculture analysis

Tereza Daňková

on 27 November 2012

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Transcript of hipsters

the subculture analysis Hipsters Why hipsters? •Controversial
Hipsters or posers?
•Our age •“ On the road” from Jack Kerouac (1957)
Beat generation, Authenticity, spontaneity, voluntary poverty
•Dick Hebdige
“radical white intellectual” who appropriated black´s culture
•New York (1880´s)
Incubator for Bohemianism
Wiliamsbourg, Brooklyn
Lofts, galleries, alternative consumption spaces, new form of life style History Hipster refers to a subculture of young, recently settled urban middle class adults and older teenagers that appeared in the 1990s. The subculture is associated with independent music, a varied non-mainstream fashion sensibility, liberal or independent political views, alternative spirituality or atheism/agnosticism, and alternative lifestyles. Interests in independent media. (Wikipedia, 2012)

The hipster these days is the normal average everyday walmart/starbucks shopper... he drives a normal car, listens to normal mainstream rock and pop, hangs out at the mall and Starbucks, eats Mcdonalds and Applebees. (Urbandictionary, 2008) Definitions? The philosophy of “green” and eco-friendliness

A new way of thinking success in our modern societies

The beatnik/hippie heritage: the importance of self-expression

No God for the Hipster Values, Beliefs and Attitudes The Lifestyle
of a Hipster see http://prezi.com/ypfw_3llgu38/edit/?auth_key=rgb7bg4&follow=qbyd7y1ftifq&utm_source=em0shred&utm_campaign=gro&utm_medium=email&rc=ex0shred#1_1664846 Hipster marketing examples 3 Principles of Hipster Marketing Would you consider yourself a hipster? References Alfrey, M. Lauren (2010): The Search For Authenticity: How Hipsters Transformed From A Local Subculture To A Global Consumption Collective, Washington D.C.

Wikipedia (2012): Hipster: contemporary subculture, URL: http://en.wikipedia.org/wiki/Hipster_%28contemporary_subculture%29 (Access 23.11.12)

Urbandictionary (2008): Hipster, URL: http://www.urbandictionary.com/define.php?term=hipster&defid=2856727 (Access 23.11.12)

http://zinteractiveblog.com/2012/06/15/principles-of-hipster-marketing/., Access: 20/11/2012 13:30 h
Hendlin, Y.; Anderson S, J,; , and Glantz, S. A. (2010): Acceptable rebellion’: marketing hipster aesthetics to sell Camel cigarettes in the US, Tob Control. ; 19(3): 213–222
http://money.cnn.com/2009/12/10/news/companies/pbr_pabst_blue_ribbon.fortune/, Access: 20/11/2012 13:06 h
http://www.webdesignmash.com/trial/wp-content/uploads/2012/02/17-rayban.jpg, Access: 20/11/2012 14:00 h Do you see the hipster movement as a fad? What is the name of the novel where 1st hipsters appeared? Where would Hipsters live in Paris? Do not advertise too much

Involve the Hipsters (or at least pretend to)

Embrace Social Media Camel Pabst Blue Ribbon Converse Ray Ban Be where the Hipsters roam... Williamsbourg
(unofficial "Hipster capital" of the world) Be where the Hipsters roam... Williamsbourg
(unofficial "Hipster capital" of the world) Get your entertainment choices sorted! Get the look! Hipster fashion for the modern Disney Princess:) Spend your time "thoughtfully" At least one passionate Hobby
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