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Pardot user meeting

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on 22 July 2016

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Transcript of Pardot user meeting

Pardot user meeting
Good morning!
LGC mini audit
Jessica Marsh, Pardot Client Advocate
Action plan
10 best marketing automation tips
Shannon Duffy, VP Marketing, Pardot
New features - engagement studio
20 July 2016
Key findings:
We are using 50-60% of available functionality
There are opportunities for us in:
Dynamic content
Drip programmes
My key takeaways:
'Anchor' content - reuse and re-package
Maximising autoresponders - using dynamic content
Full transcript