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Pardot user meeting

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on 22 July 2016

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Transcript of Pardot user meeting

Pardot user meeting
Good morning!
Introductions
Objectives
LGC mini audit
Jessica Marsh, Pardot Client Advocate
Action plan
10 best marketing automation tips
Shannon Duffy, VP Marketing, Pardot
Q&A
New features - engagement studio
http://www.pardot.com/training/engagement-studio/
20 July 2016
Key findings:
We are using 50-60% of available functionality
There are opportunities for us in:
Dynamic content
Testing
Drip programmes
My key takeaways:
'Anchor' content - reuse and re-package
Gating
Maximising autoresponders - using dynamic content
'handraisers'
Full transcript