Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Boeing: Selling a Dream(liner)

No description

Daniel Padua

on 9 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Boeing: Selling a Dream(liner)

Boeing: Selling a Dream(liner)

Boeing developed new product innovations in the 787 Dreamliner.
The 787 Dreamliner core benefit is to provide an evolutionary step in air transportation

“looking at every aspect of the flying experience”.
Boeing 787 Dreamliner brings the speed range and capacity of the big jumbo jets to the mid-size market.
-20% less fuel consumption
-interior that offers a flexible design
-increased cargo capacity
-enhanced safety and technology
-improvements to the passenger
travel experience.
Case Analysis
Boeing is the world's largest
aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems.

Boeing Commercial Airplanes
Boeing Defense, Space & Security.

Time context: 1916-Present

Boeing’s slow purchase process for its airplane productions

(a) Lack of Product Innovation
(b) Inefficient customer relationship management

To continuously improve in quality of products and processes
To provide a highly-skilled and motivated workforce
To inure capable and focused management


Strong global network
Broad product line that covers most major market niches / R&D development

A hierarchical, ridged, and semi autocratic management style, which is a product of its military heritage.
Labor problems
Dependence on US government and WTO-incompatible subsidies

New aircraft to gain market share
Increase demand for point to point routes

Slowdown in the commercial jet market
Uncertain airline industry environment

Long-term objective:
Short-term objectives:
To stay in almost contact with customers
(on a daily basis)
Main Problem:
Minor problem:
“When you buy an airplane, it is like getting married.
It’s a long-term relationship.”

Alternative Course of Action
Control on the overall design and engineering of its aircrafts
Advantage: Keeps manufacturing and assembly costs low
Disadvantage: None

Provide on-site support for its suppliers
Advantage: Improved monitoring functions
Disadvantage: Additional tasks waiting for engineers

Make-buy decisions should be based on complete assessments of all the costs and efficiency of all suppliers
Advantage: Lesser risks of cost-cutting
Disadvantage: More involvement on the purchase processes

Keep key technologies closer to home
Advantage: Avoidance of delay in the delivery of products
Disadvantage: None

Reevaluate sourcing strategy
Advantage: Helps company determine
outsourcing developments
Disadvantage: Great risk and costly

by: Three Musketeers
Full transcript