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Ros Aureus

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by

martin krč

on 26 January 2017

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Transcript of Ros Aureus

Ros Aureus
Brewing Academy
Overview:
core institution of Ros Aureus
fully integrated with the whole of Ros Aureus
Provides authentic brewing environment
Goals:
Popularize less known kinds of beer
Raise interest in variety
Educate
Provide certificates and diplomas
Research
Details:
Material area
rooms
equipment
ingredients used
Personnel:
Brewmaster
assistent (optional)
Adademical area:
Courses:
Basic
Advanced
Brewmaster
Degrees: (supported by a certificate)
homebrewer
assistant
industrial brewer
brewmaster
Economy:
8-12 students/ month..............3600€ - 7200€
Teachers (1000€ each)..............2000€
Estimated profit.......................1600€ - 5200€
Study plan:
Students:
3 lessons a day twice a week (24 lessons/month)
In groups of up to 3 students
capacity: up to 12 students at a time
Teachers (brewmasters):
2 teachers
teach alternatively 96 lessons/month (48 each)
Brewery
- beer production for local consumers
- renewing tradition through innovation
- promotion of small breweries
Goals:
- innovative approach
- quality over quantity
- development of new types of beer as well as production of the traditional ones
- raising interest in various kinds of beer as opposed to mainstream brands of lagers
- drinking less, enjoying more
- getting state support for small breweries
- group tastings
Products:
-traditional beers
-nontraditional beers (yeast beer, wheat beer, flavored beer, unfiltered beer, IPA, APA etc.)
-beer cosmetics such as shower gel, shampoo, soap, creams, balsams
-promotional products (mugs, magnets, keychains etc.)
-non-alcoholic beer
Requirements:
- rooms for beer production
- equipment (capacity: up to 150 000 l per year)
- ingredients from reliable sources/ support of locally produced hops and barley
Personnel:
- 2 brewers
- brewery guide
Beer contests
Jury:
Brewmaster
amateur degustator
External judge
Audience (voting)
Criteria:
Appearance
Smell
Consistence
Taste
Seasonal contests for small scale brewers and homebrewers which are not only meant to assess the quality of regional beers, but also to raise interest in the said beers.
Prizes:
gift cards
sponsor gifts
contract for distribution/ cooperation
Business plan
First 2 months:
consult our ideas with local breweries and learn from their experience
attain necessary permissions, take a loan, buy a building, equipment
find reliable and competent employees; hire them once the company is set up
3rd month:
propagation – workshops, free lectures on making beer
brewing – develop beers, take part in competitions, tastings
preparation of the study plan
4th month:
launch our products and services – beer, school, pub
find customers (students, pubs)
5th - 12th month:
achieve stable functioning of our company, analysis, problem solving
12th month on:
expand
improve
profit
Beer house
A cosy place
Wide variety of beers
Beer production behind a glass wall
Beer specialities
Place for beer competitions and events
Goals:
Avoid making another ordinary pub
Provide live music time to time
Promote our beer as well as other regional brands
Personnel:
3 waitresses
Details:
Barroom with multiple pipes
Tables with pipes
A stage
Personnel
2x Brewmaster
The head of beer brewing and teacher
(years of) experience with beer brewing

1x assistant
occasional worker support - Pub, courses, brewing, administrative…
handy

1x janitor
keeps our pub and brewery functional and clean
handy in cleaning and experienced in repairing


3x waitress
works only in pub + partial support with pub cleaning
basic education and some cooking skills


1x manager
administrative, economics, logistics, marketing
education in economy and management

SWOT
Economics
Full transcript