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The difference between broadcast and print?

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lina latif

on 14 September 2012

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Transcript of The difference between broadcast and print?

The difference between broadcast and print? The television writer writes visually, showing rather than telling, where appropriate. In television formats, the writer has to add video directions that convey to the director the exact visual effects the writer deems necessary to tell the story effectively to the viewer. Television Radio More dialogue is necessary to convey the same story in sound alone. Writing for the ear and eye Be brief–although you’re writing for print – whether news, an essay, a novel, a short story or other form – can be as long or as short as it needs to be for optimum effectiveness, your broadcast writing is constrained by time. The radio-tv communication process is essentially one-to-one – the presenter at the microphone or in front of the camera and the individual receptor at home. Retain an informaltone – the listener or viewer does not have the full luxury of rereading formal or intellectually challenging passages to better understand what is being presented. On radio or television, message is heard or seen just once. Be specific– vague, generalized action or information tends to be confusing and might persuade the audience to switch stations. Make sure that whatever is presented, whether visual or aural, is simple and clear. Ambiguity can be intriguing in print but is usually is dull and boring on air. Personalize – demographics are essential to understanding and reaching a specific audience. Try to relate the style and content of your writing to that audience and as much as possible to each individual member of the audience. Be natural – young writer frequently confuse flowery language with high style and simple uncluttered sentences with low style. It takes time to shed the glamour of ostentation. On the net, the text is ‘content’, the design and nature of which is determined by various factors, among these are:

1. Intended audience
2. Purpose display
3. Nature of web project
4. Nature of interface design paradigm
5. Target technology base Internet style The task of developing ‘guidelines’ for the effective design and layout of text on the internet is a broad as the subject of computer/human interface itself. Professor Maurice Methot of Emerson College offers ‘a few guidelines that can be useful in creating web sites that are ‘reader-friendly’: 3. Avoid tight spacing.

4. Leading (space between the lines of text) should be set at one or two points higher than the actual size of the text itself. 1. Do not use fonts smaller than 12 points in size.

2. At large sizes, almost any font is okay, but at smaller sizes stick to san-serif fonts. 5. Keep text organized in small, digestible, bulleted ‘textbites’. Avoid wide columns and long paragraphs.

6. Restrict text color to those hues that allow the text to be as readable as possible against the background color (or image) of the page. 7. Try to limit the amount of text on any single page. 1. Approach – TV news is visual. Often times the pictures tell the story. The writing can make it seem more important or less important to the viewer. When writing for the web, it is all about the writing.

On many websites, there are no visuals to enhance the story. The words have to tell the complete story and make it relevant for a newspaper or magazine. Janet Wilson, executive assistant to the news director of television station WINK, Fort Myers, Florida, rewrites tv news stories for the station’s website. She describes some specific techniques and approaches she uses in writing news for the Internet, and some key differences between writing for broadcast media and the Internet: 2. Writing technique – people tend to write in shorter sentences for TV news. Writing for the web is different as the sentences tend to be longer because they have to be more descriptive. It is probably a lot like writing for a newspaper or magazine. 3. Language – many times alliteration is used in tv news, either in the teasers or the copy itself. Alliteration makes the sentences sound catchy or interesting to the listener.

The written word on the webpage does not benefit from this technique. The web writer has to remember there are different pronunciations for a single word.

When a news anchor talks about a ‘lead investigator’, the viewer should automatically know they are referring to the person in charge of an investigation. For the web this has to be clarified. 4. Use of visuals – if the local webpages are advanced enough to use ‘snapshots’ of video then the visuals do not have to be created with the writing.

Newscasts are sometimes streamlined on the page, so the entire newscast can be viewed. The people who watch the streamlined webcast may not be the same people who read the individual stories on the web.

Not everyone’s computer has the capability to watch a webcast, so the station needs to provide both options. 5. Length of story – there is no minimum or maximum, at least on WINK-TV website.TV news writing is restricted to about a minute’s time. The web story could be endless.

It does not have to fit into a particular format or size, like a newspaper story. The web story’s length is as long as needed to tell the story. 6. Interactive elements for the web – we can link our web readers to an endless number of other sites.

If the story is about a flood, for example, a wed reader can be linked to other sites that may carry information on the matter. News people are not usually experts but we can link readers to experts. 7. TV and internet differences – in a tv news story, a reporter can point to an object and say, “look at this document”. When writing for the web, the object or event has to be described, if there are no visuals. A reporter in the field may also write a story in a more relaxed speaking language, using contractions. The webpage uses a more formal written language. linalatif1@gmail.com
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