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Eastman Kodak Company

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David Wombles

on 5 December 2013

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Transcript of Eastman Kodak Company

Eastman Kodak Company
From the company's founding by George Eastman in 1889, Kodak followed the razor and blades strategy of selling inexpensive cameras and making large margins from consumables — film, chemicals and paper. The Eastman Company was formed.
Early 1890’s
The first folding Kodak cameras were introduced. These were equipped with folding bellows that permitted much greater compactness.
The first pocket Kodak camera, the $5 Pocket Kodak, was introduced. It was of the box form type, slipping easily into an ordinary coat pocket, and producing negatives 1½ x 2 inches.
The Brownie camera was introduced, creating a new mass market for photography.
By 1920
An “Auto graphic Feature” provided a means for recording data on the margin of the negative at the time of exposure. This feature was supplied on all Kodak cameras with the exception of a box camera designed for making panoramic pictures and was discontinued in 1932.
George Eastman dies, taking his own life with a gun shot.
As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S., according to a 2005 case study for Harvard Business School. This seemingly unassailable competitive position would foster an unimaginative and complacent corporate culture.
Eastman registered the trademark. Kodak, is an American multinational imaging and photographic equipment, headquartered in Rochester, New York, and incorporated in New Jersey. It was founded by George Eastman in 1888. The first model of the Kodak camera appeared.
January 2009
Kodak posted a $137 million fourth-quarter loss and announced plans to cut up to 4,500 jobs
December 20, 2012
Kodak announced that it plans to sell its digital imaging patents for about $525 million to some of the world’s biggest technology companies, thus making a step to end bankruptcy.
January 19, 2012
Kodak filed for Chapter 11 Bankruptcy Protection. The company's stock was delisted from NYSE and moved to OTC exchange. Following the news it ended the day trading down 35% at $0.36 a share.
Although Kodak developed a digital camera in 1975, the first of its kind, the product was dropped for fear it would threaten Kodak's photographic film business
EASTMAN American Film was introduced - the first transparent photographic "film" as we know it today. ♦ The company opened a wholesale office in London, England. Roll film was originally often referred to as "cartridge" film because of its resemblance to a shotgun cartridge.
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