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Transcript of Description Brand
Top of mind Sports
It is a company that offers flights from Dubai (UAE) to more than 134 destinations around the world
“Emirates Experience”, offers special services for their customers.
The exclusivity and the service costs of Emirates are reflected in the more than 400 awards that the company has received recognizing its excellence
This company is focused on high-income customers
Currently, the airline has the longest non-stop flight (Dubai-Los Angeles). The operations Center is located at Dubai International Airport
In Latin America, Emirates only operates in Argentina and Brazil
Emirates Airline is a Dubai-based airline company-the largest in Middle East - founded by the government of United Arab Emirates in 1984.
During the first decade of operations, Emirates carried about 260000 passengers and 10000 tons of cargo
It registered an average growth of 30%
Sheikh Rashid bin Saeed Al Maktoum and
“The Emirates Experience”
PRODUCTS AND SERVICES
Boeing 777, Airbus A330, A 340
Emirates Flight Catering
Emirates started by YouTube, currently it manages two channels on that video-sharing service; on the one hand there is the official account of the brand where it uploads videos related to its commercials (which mostly include celebrities such as Ronaldo and Pelé
Google+: Emirates 2.269.458 followers and 34.538.471 views,
Qatar Airways only has 41.474 followers and 7.843.857 views
Inside of Emirates Airlines there are different brands that are specialized in a specific area (destination management, logistics and goods transport, and even an Aviation college, and other services). As Emirates is a company of air transportation, the company also wants to satisfy their customers offering a complete service, not only traditional transportation but covering tourism services, transportation in the destination of the travellers and accommodation for them.
Luxurious experience on flights and use of internet on board as added value.
Staff reflects a positive image presentation through excellent customer service.
Most important advertising is used even in traditional media such as ads on the super bowl, strategy that was of great help in 2013.
Sponsoring different Horse riding teams, soccer events and teams, Roland Garros tennis tournament, in addition to its contribution to the Real Madrid football team.