Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Description Brand

No description
by

Maii Duarte'

on 21 November 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Description Brand

STRENGTHS
WEAKNESSES
OPPORTUNITIES

THREATS

Experience
Top of mind Sports
Traditional channels
Staffing
It is a company that offers flights from Dubai (UAE) to more than 134 destinations around the world
“Emirates Experience”, offers special services for their customers.



Driver service

First Class
Business Class
Economic Class
4 PS'
The exclusivity and the service costs of Emirates are reflected in the more than 400 awards that the company has received recognizing its excellence
This company is focused on high-income customers
Currently, the airline has the longest non-stop flight (Dubai-Los Angeles). The operations Center is located at Dubai International Airport
PRICE
In Latin America, Emirates only operates in Argentina and Brazil
Emirates Airline is a Dubai-based airline company-the largest in Middle East - founded by the government of United Arab Emirates in 1984.
Brand Marketing
During the first decade of operations, Emirates carried about 260000 passengers and 10000 tons of cargo


It registered an average growth of 30%
THE PIONEERS:
Sheikh Rashid bin Saeed Al Maktoum and
Maurice Flanagan
PLACE
PRODUCT
PROMOTION
“The Emirates Experience”
SWOT ANALYSIS
PRODUCTS AND SERVICES
SkyCargo
Emirates Executive
Passenger aircraft
Boeing 777, Airbus A330, A 340
A 380
MARKETING CHANNELS

PURCHASING
ONLINE MARKETING
MARKETING

Emirates Flight Catering
Emirates Holidays
Value chain
Emirates started by YouTube, currently it manages two channels on that video-sharing service; on the one hand there is the official account of the brand where it uploads videos related to its commercials (which mostly include celebrities such as Ronaldo and Pelé
Google+: Emirates 2.269.458 followers and 34.538.471 views,
Qatar Airways only has 41.474 followers and 7.843.857 views
Inside of Emirates Airlines there are different brands that are specialized in a specific area (destination management, logistics and goods transport, and even an Aviation college, and other services). As Emirates is a company of air transportation, the company also wants to satisfy their customers offering a complete service, not only traditional transportation but covering tourism services, transportation in the destination of the travellers and accommodation for them.
Luxurious experience on flights and use of internet on board as added value.
Staff reflects a positive image presentation through excellent customer service.
Most important advertising is used even in traditional media such as ads on the super bowl, strategy that was of great help in 2013.
Sponsoring different Horse riding teams, soccer events and teams, Roland Garros tennis tournament, in addition to its contribution to the Real Madrid football team.
VIDEOS:
Full transcript