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Ad Design

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by

Kaylee Harden

on 12 April 2013

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Transcript of Ad Design

The Process Layouts Inspiration Ad Design Hierarchy Saving Hints Important
Details (cc) photo by Metro Centric on Flickr (cc) photo by Franco Folini on Flickr (cc) photo by jimmyharris on Flickr Suitcase (cc) photo by Metro Centric on Flickr 1. Sales to Creative Director 2. Creative Director Assigns 3. Designers fulfill requirements 4. Put in READY FOR REVIEW folder 5. Creative Director Gives Feedback 6. Revisions are made 7. Ad Must be approved by Sales and by the Client You Work for the Client Find Inspiration FIRST Review the Copy Find Appropriate Artwork Use Dreamstime, NEVER Google Check Resources in the Office Art MUST be approved before downloading Visual first Headline Second Copy Third Signature Last Z Layout Single Visual and Illustrated Layout Upside Down Layout Top Heavy Layout Save as
month-advertiser Use all lowercase PDF when finished and approved Use AHJ Opentype and Postscript typefaces maximum 2 typefaces/ ad Keep it Short
(but don't edit copy unless approved first Use words like New, Improve, More, Better Tell How To Make a Catch Phrase Proof Read Questions? Not Designing for yourself All about ranking the size of copy to be appealing in the ad can't just sit down and start designing
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