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Transcript of Advertising
Yellow Pages Television Advertising Celebrity Branding Product Placement Neuromarketing is a new field of marketing research that studies the effect of advertising and other actions of communication on the human to measure changes in activity in parts of the brain. Neuromarketing Onomatopoeias: Linguistic Devices in Advertising Advertising What is advertising? Different types of advertising Online Advertising Press Advertising Billboard Advertising Radio Advertising Which elements do you think advertisers use for persuasion? Colors Sexy people Music Emotions Landscapes Memories Which type of advertising
do you consume the most? Glossary Do you pay attention to every ad you see or hear? Do you think ads
can be invasive? “Pop”, “Buzz”, “Crispy”, “Crunchy” Hyperboles: Metaphors: Neologisms: Euphemisms: Rhetorical questions: Use of imperatives: Repetition, Rhyme, Humour, etc. “It doesn't get better than this” "Bath tissue" = Toilet paper, “cozy” = small “Lite”, “Bubblicious”, "Cookability"
“Google”, “Jeep”, “Hoover”, “Kleenex” “Your Daily Ray of Sunshine” "Buy!", "Get!", "Taste!", "Drink!", "Enjoy!" “Aren't you glad you use Dial?” Credits: "The Sebastians" Sebastián Vargas
Sebastián García Thank you for your time! Communication Persuasion Marketing Products