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http://www.intangiblebusiness.com/uploads/2014/06/19/170130_

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Artur Grześ

on 2 September 2014

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Transcript of http://www.intangiblebusiness.com/uploads/2014/06/19/170130_

PLC and BCG models
Marketing 7p’s
Product
Place
Price
Promotions
Process
People
Physical Environment

IKEA produces:
Swedish
company that designs and sells ready-to-assemble furniture appliances and home accessories. As of January 2008, the company is the
world's largest
furniture retailer.
Internal analysis
Valuable
Rare
Inimitable
Non-substitutable
wikipedia
(/aɪˈkiːə/; Swedish: [ɪˈkeːˈa])
Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs
Beds, wardrobes, hall furniture
Dining tables and chairs
Bookcase ranges
Bathroom articles
Kitchens
Chairs, desks
Fabrics, curtains
Garden furniture
Carpets
Lighting
Bedlinen, bed covers, pillows/cushions
Children's items
Curtain accessories
Kitchen utensils
Boxes, wall decoration, pictures and frames, clocks
Food
Latvian
market.
Why?
Positioning
SWOT
Strength
Opportunities
Weakness
Threat
Costs constantly reduced
Well maintained supply chain
Brand awareness
Wide range of products
Bad public relations
Problems with quality
Lack of personalization
Expansion into developing countries
Expanding online sales
Expansion to food market
Growing competition
Increasing affluence of society
in Lithuania
Porter’s diamond
Cost leadership-Porter’s generic strategy
Thank you for your attention!
Segmentation
Buying behavior
STP
Dog
Cash Cow
Star
?
Product life cycle
Full transcript