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Nature of Broadcasting Industry and How Broadcast were plann

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Mhervin Renzo Viray

on 13 November 2013

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Transcript of Nature of Broadcasting Industry and How Broadcast were plann

Overcoming the complexity of broadcast planning
Recent challenges have put broadcast production planning beyond the scope of traditional planning techniques and applications. Those challenges include tighter production budgets due to content diversification, industry consolidation and integration, an increasingly specialized workforce of employees and freelancers, and the use of state-of-the-art equipment.
What is Broadcasting Industry?
-is an evolved sector of Telecommunications Industry through the inventions of wireless transmission, radios and televisions.
Nature of Broadcasting Industry and How Broadcast were planned.
-The Telecommunications Act of 1996 relaxed ownership restrictions, an action that has had a tremendous impact on the industry. Instead of owning only one radio station per market, companies can now purchase up to eight radio stations in a single large market. These changes have led to a large-scale consolidation of radio stations.
- Broadcasting Networks transmit their signals from their studios via satellite signals to local stations or cable distributors. Broadcast signals then travel over cable television lines, satellite distribution systems, or the airwaves from a stations transmission tower to the antennas of televisions and radios. Anyone in the signal area with a radio or television can receive the programming.
Source: Quintuiq Data Base
•Assign employees and freelancers according to rates and required skills Collaborate in real-time with other departments and locations, customers, and freelancers to bid for and allocate resources

• Create plans that incorporate multiple individual and collective working agreements, working regulations and norms, contract hours and labor laws, in order to maximize staff productivity

• Calculate traveling time and distances, optimize routes, and determine the optimal mix of vehicles and drivers for your fleet to reduce logistics costs

• Simulate the demand created by one-off events to anticipate requirements

• Assess the ability to deliver the broadcast production on time and in budget to clients

• Explore for what-if scenarios and simulate the impact of future events on demand and capacity.

Things should be consider:
For Outside Broadcast Production:
For Studio Production:
Scenario planning

Assess the potential profitability of organizational changes, such as consolidating teams and investing in new equipment, in order to make the best decision for the future of the business

Centralized planning
Optimize the utilization of studios and equipment through whole-network collaboration

Real-time planning
Adjust production schedules in real-time to accommodate for disruptions

100%-fit plans
Create plans which reflect all personnel, equipment and licensing constraints

Align capacity with predicted market trends

Post Production
• Provide customers with reliable delivery dates based on actual capacity
• Explore the impact of accepting long-term contracts and determine budget, requirements and ability to deliver on time
• Optimize the utilization of suites and equipment with plans that take into account all constraints
• Ensure that their planning makes the most of the diverse and unique skills of your workforce
• Adjust schedules in real-time to accommodate for disruptions

Kinds of Occupations under the industry
News-related occupations.

-News, weather, and sports reports are important to many television stations because these reports attract a large audience and account for a large proportion of revenue. Many radio stations depend on up-to-the-minute news for a major share of their programming. Program production staff, such as producers and announcers, also work on the production of news programs.
Program production occupations.

-Most television programs are produced by the motion picture and video industry; actors, directors, and producers working on these prerecorded programs are not employed by the broadcasting industry. Employees in program production occupations at television and radio stations create programs such as news, talk, and music shows.
Sales, promotions, and marketing occupations.

-Most workers in this category are advertising sales agents, sometimes known as account executives. They sell advertising time to sponsors, advertising agencies, and other buyers. Sales representatives must have a thorough knowledge of the size and characteristics of their networks or stations audience, including income levels, gender, age, and consumption patterns.
General administration.

-General managers or station managers coordinate all radio and television station activities. In very small stations, the manager and a bookkeeper may handle all of the accounting, purchasing, hiring, and other routine office work. In larger stations, the general administrative staff includes business managers, accountants, lawyers, personnel workers, public relations workers, and others. These professionals are assisted by office and administrative support workers, such as secretaries, word processors, typists, and financial clerks.
Technical occupations. Employees in these occupations operate and maintain the electronic equipment that records and transmits radio or television programs. The titles of some of these occupations use the terms engineer, technician, and operator interchangeably.
The problems they face and how they execute the plan.
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