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BMW - CSR
Transcript of BMW - CSR
your AttentIon - established in 1917 - was a aircraft manufacturing - switched to production of car engines - logo originated from the blue and white colors of the flag of Bavaria - started the production of aircraft engine again and failed - in 1959 BMW was in financial difficulties - managed to return and have been more successful - in June 2012, BMW was listed as the #1 most respected and serious company in the world - success and responsibility belong together - important are environment, economy and social aspects - take into account what will happen with their products - try to protect their cars - pay attention on security - customers and employees are important too - workplace-safety - pay above-average salaries - regular surveys - sustainable operations to reach their goals - sustainability a real challenge - integrate it in the company structure - BMW will benefit from that - have to think and act considered - develop sustainable products - focus in on the consumer - satisfaction of the consumer - offer more products than other brands - cooperation between production, distribution and logistics - research on several locations - sustainable trade - participation on environmental program - precious resources (like water, energy and used materials) - BMW has almost no criticism - they protect their image - are known for temporary work - has negative aspects for the workers - negative aspects are good for BMW - temporary workers have a chance to be permanently employed - successful company - good image - they take care - think egoistic temporary workers - almost no criticism