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Brunel University Week 25 MG3113 2015
Transcript of Brunel University Week 25 MG3113 2015
The role of business in pursuing sustainable consumption and production & the issue of ‘Greenwashing’
Implications of Challenges to SCP for Business
How Business can Contribute to SCP
The Caveat of Greenwashing
Heat, beat and treat
Sin of the Hidden Trade-Off: e.g. “Energy-efficient” electronics that contain hazardous materials. 998 products or 57% of all environmental claims committed this Sin.
Sin of Lesser of Two Evils: e.g. Organic cigarettes or “environmentally friendly” pesticides, This occurred in 17 products or 1% of environmental claims.
Sin of Fibbing: e.g. Products falsely claiming to be certified by an internationally recognized environmental standard like EcoLogo, Energy Star or Green Seal. Found in 10 products or less than 1% of environmental claims.
Sin of Irrelevance: e.g. Products claiming to be CFC-free, even though CFCs were banned 20 years ago. This Sin was seen in 78 products and 4% of environmental claims.
Sin of Vagueness: e.g. Products claiming to be 100% natural when many naturally-occurring substances are hazardous, like arsenic and formaldehyde. Seen in 196 products or 11% of environmental claims.
Sin of No Proof: e.g. Shampoos claiming to be “certified organic,” but with no verifiable certification. 454 products and 26% of environmental claims committed this Sin.
“Six Sins of Greenwashing.”
17 min of charge for 1 min of use
Plastic, package and disposal
Your next Job
How do you convince the critics that are accusing
the scientists that the data is wrong
Watch Me for exam