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Business Pitch - Infolit

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Emily Porta

on 2 February 2013

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Transcript of Business Pitch - Infolit

lit.info Going Forward... Hi, I'm Emily Background in Library Science (including reference)

I bring: (market) research skills, creativity, leadership, passion for the industry and the product. The Problem Increase in information available
Increase in post-secondary education
Increase in "first generation" post-secondary students
Decrease in K-12 library support
Lack of information literacy
Belief that "all information exists on Google and Wikipedia"
Students needs and requirements change over time Product Description "Our most successful education ventures tend to favour “blended learning” solutions: a healthy dose of technological innovation blended with an appreciation of the often low-tech reality of the classroom" The Solution A web-based, dynamic, and responsive program to help kids learn the right way to do research Customer Segments, Benefits and
Relationships Market Analysis What I need:

Someone with in-depth knowledge of the education industry
Someone with excellent graphic and web design skills
Someone with a software development background Boolean operators Correct information terminology Use database thesauri, controlled vocabulary, keyword searching Finding data Formulate queries Effective and efficient web searches Identify bias Databases, catalogues,
print collections Competitors Indirect Out-of-Category Status Quo Market Potential http://marscommons.marsdd.com/blended-solutions/education-changemakers-blended-solutions/ In short Reference needs to be added to the traditional "three R's"
Information literacy is absolutely key to student's success Direct Key players: Teacher-Librarians, Librarians, Teachers, Library Technicians.
Can provide excellent service, but few do. Expensive.
Very little specialized training required beyond teacher's education = litte focus on complex information literacy issues. MOOCs (Massive Open Online Courses): EdX, Khan Academy, Coursera, etc.
Educational Search: InstaGrok, Gooru, Reference.com
Google's Search Education: nice UI, helpful tutorials. Web search focused. No evidence for expanding interest in this area.
Everfi: financial, digital, health education. Done very well. No info literacy attempts. Reference Management: RefWorks, Wizfolio, Zotero, Mendeley.
Learning Management Systems: Desire2Learn, Canvas, etc. Concerned with admin, back-end information organization. Deal with edtech standards, have customer relationships, manage information. SpringShare (Libguides): Good tool currently used by hundreds of libraries, relies on student to actively seek out info. Usually not integrated in to class-time. Not systematic, engaging, or personalizable. Often static.
TILT: University created web tutorial. Old, no longer supported.
Big6: info literacy model used by many schools, especially in the US. Simple process model, no major products. Very limited. an interactive eLearning platform that teaches K-12 students information literacy Takehome: Everyone is working around this issue.

Edtech is a trendy, profitable industry with many players. The problem is real, but no one is addressing it directly.

This needs to change. - Ontario Federation of Independent Schools http://www.ofis.ca/ Targeting private schools for MVP:

“976 registered independent schools in Ontario
126,000 students enrolled in independent schools in Ontario
20,000 students being home-schooled in Ontario
Number of students in independent schools and home schools account for 6% of Ontario's total student population” Ontario-wide K-12 Market: Both private and public schools are increasing spending, even though enrollment is down: StatsCan: http://www5.statcan.gc.ca/cansim/pick-choisir?lang=eng&p2=33&id=4780014 Gamification and Personalization A Blended and Social Solution http://www.marsdd.com/wp-content/uploads/2011/11/MaRSReport_Education.pdf "A 2011 survey by the Canadian Education Association showed that
most students in grades 5 to 6 are intellectually engaged
in their learning but that this engagement falls by grade 7.
By grade 9, less than 50% of students are engaged in their
studies.” “With the educational community’s acceptance
that students in any class employ “multiple intelligences,” it
is clear that the “one sizes fits all” model of traditional 20th
century education is no longer enough.” http://www.marsdd.com/wp-content/uploads/2011/11/MaRSReport_Education.pdf The global eLearning industry was worth US $27.1 billion in 2009 and is predicted to grow to $107.3 billion by 2015. http://www.interactiveontario.com/files/PDFs/Final_Report.pdf Personalization Gamification 56% of elementary schools have a teacher-librarian, a decline from 80% in 1997–1998 (80% of them work part time).
66% of secondary schools have a teacher-librarian, a decline from 78% in 2000–2001
"Teacher-Librarians" are teachers with a few "library" classes - not trained librarians.
35% of elementary schools have only library technicians. http://www.peopleforeducation.ca/wp-content/uploads/2012/10/quick-facts-2012.pdf “Investors are hungry to take advantage of this wave of interest in edtech,” - [Trevor Koverko, founder of eProf] “despite a slump in venture capital investment, there was one industry that saw meteoric growth in the past two years: education” - Financial Post, 10/09/2012 http://business.financialpost.com/2012/09/10/investors-give-education-technology-firms-the-nod/ The Global eLearning Market 2,051,865 students in English and French language public schools, all grades
1,136,355 students in English and French language public schools in grades 6-12
For 2010-11, the government's total investment excluding capital was $20.3 billion
As of 2010-2011, there were 4,004 elementary and 909 secondary schools in Ontario. http://www.edu.gov.on.ca/eng/educationFacts.html 99% and 98% of Elementary and High Schools, respectively, have school libraries, and yet... Customers Initial focus: private, English-speaking elementary and highschools in Ontario, through bulk licensing
Can also provide service to individuals online via subscription fee (homeschooled children, adults)
Eventually move to target all public schools in Ontario, then Canada student logs in, sets up profile (first time only) student takes assessment (first time only) student inputs topic/keywords of interest. program guides student through the research process, according to their profile. The Results Students will:
Become proficient in all major areas of information literacy
Gain confidence in their academic abilities
Become more critical thinkers
Efficiently organize, synthesize, utilize information That is: they'll become mini librarians In 2006, six in 10 Canadians had a postsecondary degree.
Nearly 4 million Canadians had a university degree in 2006 - 24% more than in 2001. http://www12.statcan.gc.ca/census-recensement/2006/rt-td/edct-eng.cfm The service will be available via subscription, with school’s receiving a discounted rate based on number of subscriptions purchased. Online support will be offered, including an FAQ/Help section, email, and chat support, via the site. Benefits Relationships Our product provides the services that make the difference between passing classes and excelling in them. Teacher-Librarians and other library staff will have the tools they need to teach students info literacy Students can learn on their own time from home as well as in class Less expensive than full-time dedicated library staff, with standardized quality control Nearly one-half (42%) of Canadians aged
16 to 65 do not have the literacy skills (including information literacy) required to adjust to the rapidly changing demands of the workplace.” http://www.ccl-cca.ca/pdfs/SOLR/2007/AdultENG19juin11h36FINALv6.pdf Lack of Information Literacy
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