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Dyer's Utopian Theory

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Joanna Corsham

on 27 November 2013

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Transcript of Dyer's Utopian Theory

”The notion of entertainment as in some sense utopian —
expressing ideals about how human life could be organized and lived
–is implicit in what the most widespread assumption about entertainment, namely, that it provides ‘escape.’
Entertainment offers the image of ‘something better’ to set against the realities of day-to-day existence
Dyer's three reasons why audiences choose to consume media-
The divide created between reality and media

- Tiring
- Poverty
- Boring routines
- Manipulation
- Rehousing
Dyer's Utopian Theory
Richard Dyer is a lecturer in film for the universities of Keele and Birmingham. He believes that
audiences consume media products with a clear set of pleasures to draw
from that experience
. His Utopian theory is linked with Katz and Blumler's Uses and Gratifications theory-

they both suggest that audiences consume media
products because they
wish to escape reality
Both theories imply that reality is full of
negatives and stress, whilst the mediated world
represents an escape from this stress.
Holla, I'm Dick Dyer
1. Social tension
2. Inadequacy
3. Absence
Utopian Solution

- Active
- Material things
- Emotion & energy
- Honesty and love
- Sense of belonging
These 3 reasons are are generated by reality. The consumption of media provides audiences with a ‘utopian solution.’
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