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Digital Reputation

Lesson for new students @BCoT
by

Scott Hayden

on 15 August 2016

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Transcript of Digital Reputation

Do's and Don'ts
Today we will be talking about the effects of online tools and social media on your future career
ACTIVITY

What are the dangers of using social media?
Social media is now used in the job market in a number of ways to find top talent, and job seekers are likewise getting creative with social media.
Social media monitoring services recently surveyed more than 300 hiring professionals.

They looked at when and how job recruiters are screening job candidates on different social networks.
69% of recruiters rejected a candidate based on content found on his or her social networking profiles

HOWEVER...

68% have hired a candidate based on his or her presence on those networks.
The study found that more than 90% of recruiters and hiring managers have visited a potential candidate's profile on a social network as part of the screening process.
Create a 'Linked In' profile

Upload the appropriate image to 'Linked In' and begin to build your clean digital footprint
Snapchat
ACTIVITY

Please your mobile phone/ tablet to photograph 2 images....

A professional profile image
AND
An un-professional profile image
ACTIVITY

What are the effects on your potential career of a Snapchat photograph?
Connotations are commonly understood/ cultural meanings/ associations

What are the 'connotations' of the following images?
'Follow' and 'Like'
bcotmedia
Facebook, Tumblr, Snapchat, Twitter, Vine, Periscope, Google+, and Instagram
Digital Reputation
How many hours a day do you spend online?
Social media is a major part of our culture

How well you use it may affect your career, reputation, and personal life
What effect do you think it has on your brain?
@bcotmedia
We use Twitter to help our learners use social media responsibly and professionally.
Learners debate topics using hashtags, research, communicate with industry professionals, and promote their work
It is essential that you use it professionally.
It is important to remember that photos can potentially be used against you in the future and signify a lot about who you are.
Linked In is a great way to showcase your skills and professional image to colleges and employers.
STUDENT LOG IN

ROOM NO: 12527
We use social media more than most courses in the country to train you to use it professionally and to help you become more employable
What you put online can come back to haunt you....
What is the most embarrasing thing you have ever seen on social media?
On this course you are becoming multi-skilled in web, video, photography, editing, critical thinking, problem-solving, project management, communication, and teamwork skills.

The employability skills you learn are transferable to any industry.

We use new technology and social media......because Industry does.
Please write your answer on the mini-whiteboard.
Full transcript