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Marketing Plan for CASA
Transcript of Marketing Plan for CASA
Blogs How? Personality and Tone Creativity Marketing Tactics Keyword Phrases good attitude upbeat intimate compassionate caring personality tone thoughtful -effective slogans/logos -develop a youthful look -be a dreamer; have goals -have fun/creative events -change is good shoes help children CASA volunteer neglected child advocacy -be diverse donate inspire CASA Podcast YouTube Twitter @CASAforChildren -www.youtube.com/casaforchildren Blogs http://blog.casaforchildren.org Google Plus, LinkedIn, Flikr, Foursquare Target Audience More printed ads and campaigns Social Media Effect Utilize these social media sites to build your brand, make content go viral, interact with your audience, and inform the audience about upcoming events social media goals brand strengthening word of mouth customer satisfaction generating new product ideas promoting advocacy The primary focus of this social media marketing plan is to use the social networks to drive business, interest, and revenue to CASA. Goals strengthen the brand spread the word about CASA drive word-of-mouth recommendations promoting advocacy gain more volunteers, donators, etc Competitive Analysis SWOT Analysis Strengths Weaknesses Opportunities Threats Actively posting on FaceBook Strengths Weaknesses Not active on Twitter, blogs, and YouTube Not present at all on Foursquare, Flikr, LinkedIn, which are important platforms for location marketing Lacks the effective use on social media Very low budet; their budget is less than 1/3 of what it once was Lacks advertisement and word-of-mouth publicity generating new product ideas Expensive, which could be a reason for low turnout
-entrance fee has raised to $45! -don't commit to an aggressive social media presence because of the inherent risks and costs Opportunities Collaborate with volunteers to create a greater social media presence Nobody picked up the phone when I called at 11 AM The target audience is actively present on FaceBook, Twitter, and LinkedIn so this would be a good way to promote CASA Since this event is related to shoes, which everyone needs, there is the potential to have a very large target audience Be active on Foursquare or other social location services would be beneficial -The emergence of Foursquare and mobile apps are great because they allow you to check in and earn rewards Threats CASA has a very low budget because it is a non-profit organization -CASA has suffered 2 years of reductions in support of the federal government due to cutbacks -Budget is barely a 1/3 of what it used to be Day of the week the event is being held Expensive The money is going to a good cause Helps abused and neglected children -Most people work during the week Many CASA programs are forced to cut back staff and some places are close to the point of closure Have successful outcomes due to hard working volunteers -these children do better in school -half as likely to re-enter foster care -more likely to be adopted Increase social media presence post content of interest to target audience that is funny, related to fashion, community events, etc
post content atleast 3 times a day
light and funny ads
average of 15 tweets per day
retweet a lot
ask a lot of questions
respond to questions and comments quickly Mission Statement To be Successful, CASA Must: create, monitor, manage, track and tune content on social media sites such as FaceBook, Twitter, and blogs implement a budget plan promote advocacy continue to develop their brand create many affordable events grow and develop