Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Red Bull Presentation

No description
by

Shihab Al-Midwahi

on 15 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Red Bull Presentation

Red Bull Gives You Wings
Introduction
Red Bull started in Austria, 1987.
Dietrich Mateschitz inspired by Thai energy drink "Krating Daeng" owned by Chaleo Yoovidhya
35 billion cans sold so far, 5.2 billion last year only!
Alternative Marketing
Owning Sports Teams
Holding Sports Events
Endorsing Cultural Events
Red Bull Media House
Stratos
Sponsoring Athletes
Added Value

WOM
Event Marketing
Communication Marketing
Opinion Leader Program
Sport Events
Consumer Collecting
Culture Opinion Leaders
Student Brand Manager
Athletes
WINGS
Editorial
Culture Events
Advertising
Red Bull VS. Competitors
Traditional Marketing
Targeted Customers: Age 17-35
Mass Media, Billboards, Brochures, Newspapers
$500,000 in 1997, penetrated U.S. market
Red Bull Performance
Sold 5.2 Billion cans in 2012 across 165 countries. Increased of sales by 12.8% against 2011.
UAE: 50 Million, Middle East: 164 Million, MEAP: 505 Million
Company Turnover 15.9% from EUR 4.25 Billion to EUR 4.93 Billion, best result in the company's history.
Health & Environmental Issues
Red Bull alert customers about health concerns
Unlike cigarettes, Red Bull cares
Transformed risk into promotion
Eco Friendly
Identify benefits "When To Drink"
Soccer Teams
New York's Red Bull
Red Bull Salzburg
Red Bull Brasil
Red Bull Leipzig
Red Bull Ghana
Formula 1 & Nascar
Red Bull Racing Formula One


Red Bull Racing Team


Sports Events
Red Bull U.S. Grand Prix
Red Bull Wake Open
Red Bull Rampage
Red Bull Sharpshooter
Red Bull Crashed Ice
Red Bull Air Race
Cultural Events
Red Bull Flying Bach
Red Bull Culture Clash
Red Bull BC One
Red Bull Canvas Cooler
Fun Events
Red Bull Soapbox
Red Bull Flug Tag
Red Bull Wings Academy
Red Bull Cliff Diving
Red Bull Gon Moshtarak
Media House
Red Bull TV
Red Bull Records
Red Bull Music Academy
The Red Bulletin
Conclusion

Event: Higher importance, higher cost
Paying compound interest, reaping all rewards and costing only maintenance
Early investment becomes equity
Achieving High Brand Equity
First traditional marketing, then creativity and using alternative marketing.
Ambitious: Country of Red Bull.
Response Hierarchy Model

Cognitive
Affective
Behavior
Full transcript