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Ember Public Relations V2

by

Fran Matera

on 28 April 2017

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Transcript of Ember Public Relations V2

Goal
.
.
Timeline 2
Timeline
Text
Text
Text
Timeline 3
Objective
Strategies
Online Survey
Secondary Research
Arcadia
&
Paradise Valley
Focus Groups
21-24
25-32
33-39
40-49
50-62
Tarbell's Tavern
Tarbell's Wine Store
Generational Shift
5 Focus Groups
63-80
21-80 Years Old
Focus Group Takeaways
have heard of Tarbell's
93%
54%
have dined at Tarbell's
6 Age Groups
Key Themes
Survey Takeaways
21-32 years old
Young Professionals
92.2%
Will Typically Spend
$11-$30
66.7%
Dine Out Once a Week or Less
Current
Potential
Competitor Analysis
#CheckPleaseAZ
#WineWednesday
24,350
2.3 million
"Menu-driven"
"Location"
"Referrals"
"Locally-sourced ingredients"
"Social media and Yelp"
"Food quality and atmosphere"
35-54 years old
Lives in Phoenix
Married
Works in a professional or technical role
Household income of more than $150,000 per year

25-34 years old
Lives in Phoenix
Single
White-collar worker
Household income between $50,000 and $100,000

74%
6,950 Tweets
6,140 Followers
Future Recommendations
#WineWednesday
#CheckPleaseAZ
Earned
Media
Awards and Nominations
Décor and Design
Building Community
Video Wine or Cooking Tips
Events or
In-Store Functions
Thank you!
26%
What does success look like?
Twitter
Business Dining
Full transcript