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DSG FNS V2

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Transcript of DSG FNS V2

DSG Team
Alan Bekelman
Amanda Bobnis
Marcia Cohen
Caitlin Corbett
Leslie Warrick
Scottie Whiteley
Bass Zanjani
Fifth National Summit Debrief
for Federal Coordination Team
A Hopeful Future: Sustaining Our



Work to End Youth Violence

SUMMIT OBJECTIVES
Deliverables/Outcomes
Event Planning
Secure a cost-effective and conveniently located meeting place for the over 770 summit attendees
Event Planning
and Logistics
Content
Development
Ensure effective co-branding of the Summit with with
My Brother’s Keeper Initiative (MBK) and highlight examples of alignment of the work and the federal investment in communities across the country

Ensure wide spread input from grantee sites, FCT and White House’s Domestic Policy Council
Communications
and Social Media
Develop resources and tools that highlight the effectiveness of the work
Livestream
twitter
instagram
youtube
Post-Summit activities
DSG SUMMIT OBJECTIVES
To share effective and promising multi-dimensional approaches to addressing violence that include prevention, intervention, enforcement, and reentry.
To provide a critical opportunity for the Administration to promote what is working to address youth violence, and inspire more communities across the country to take action to ensure all young people live in safe communities.
To highlight the work of three of OJJDP’s signature initiatives: the National Forum, Community-Based Violence Prevention (CBVP), and Defending Childhood Initiative, as well as the White House’s My Brother’s Keeper (MBK) initiative in its effort to empower young men of color
FIFTH NATIONAL SUMMIT
Summit Logistics
Social Media/Resources
Evaluation Responses
MBK co-sponsorship a unique aspect of the Fifth National Summit

The event spanned two and a half days
Morning plenaries
Afternoon concurrent workshops on topics ranging from addressing trauma/exposure to violence; building community trust; faith involvement in YVP; reentry and juvenile defense; the public health approach to violence prevention; and bullying prevention, to name a few.
Initiative recognition videos dispersed throughout the event
Plenaries
“Innovations” were unique to this year’s event. Similar to Ted Talks, these brief, engaging presentations featured experts in fields such as law enforcement, childhood trauma, criminal justice, and others, and also provided the opportunity for youth to share their stories
Armchair conversations provided space for cross-sector dialoguing
Accommodated a schedule change to include an armchair conversation with Valerie Jarret and two youth representatives

Research Symposium
Attendees
2015:
440
people from more than
60 communities nationwide
2016:
774
in attendance
97 National Forum site representatives
66 CBVP site representatives
33 Defending Childhood site representatives
45 MBK representatives
28 (other) federal grantees
26 Research Symposium attendees
27 youth representatives, including 9 plenary/workshop presenters
International representatives
Federal agency employees
Law enforcement officials
Juvenile justice representatives
Academics/University faculty/staff
Outreach workers  

Senior advisor to the President, Valerie Jarrett
Byrne Criminal Justice Innovation grantees
Supporting Male Survivors of Violence
National Centers of Excellence in Youth Violence Prevention (CDC) Grantees
MBK

3 mayors

Attorney General, for the second year in a row

Secretary Thomas Perez, U.S. Department of Labor

Secretary John King, U.S. Department of Education
New initiatives/attendees  
Implemented a media strategy for the Fifth National Summit that included LiveStreaming, Summit
Reflection/Reaction videos, and trending hashtags on Twitter

The trending hashtags used during the summit were
#NationalForum, #YVPSummit, #OJJDP,
and
#MBK
. The unique hashtags created for the Summit,
#NationalForum

and
#YVPSummit
.

Approximately
2,291,412

people were exposed to the Summit

To-Date the LiveStream resulted in
1,776 live views

and
616 views of the recorded stream
for a total of
2,365 views.

The Summit Reflection videos were brief clips filmed from 19 participants throughout the 3 days of the Summit, to gain a perspective and an overall reaction from attendees.

Since the Summit the YouTube channel was created, there have been
358 views and 8 shares.

Content Development
Number in attendance

Content

Report out on final day of Summit

Initial analysis
Overall Summit responses
Satisfaction with Summit and presenters
Liked best/liked least
Helpfulness of Summit sessions
Suggestions for future summits
National YVP Update and use of social media

Workshop Summit responses:
Most attended workshop responses
TTA
Updates from first round of TA Cohort calls

Report submittal

Preview of Fourth Quarter TTA strategy

Potential social media campaign on bridging police/community divide
Thank You!
Challenges with securing the meeting space
Contract negotiations and finalization with Hilton
Conference cost reporting form development
and submittal
Planning calls
Biweekly planning meetings with Summit working group

Biweekly planning meetings with World Bank to develop the International track

Involvement with/support of Youth Engagement Committee

Collaborated with OJP’s OCOM department on live streaming, social media hashtags, etc.
Provide topical gap analysis on summit agenda
DSG provided quality control to ensure that the most salient/relevant topics were presented

Managed all agenda changes and updates throughout the development

Help align/combine workshops that had similar topics
To maximize the quality of sessions and best utilize breakout space, DSG combined workshop proposals with similar content, and then facilitated planning calls to coordinate the presentations.

Example:
“Building Community Trust: Strategies for Law Enforcement and Faith-Based Organizations” was originally two separate proposals from the DOJ faith-based office and Cleveland Forum site. DSG saw the benefit in approaching the building community trust topic with both faith and law enforcement resources, and worked with the two groups and OJJDP to coordinate.

Communications and Social Media
Develop resources and tools that highlighted the effectiveness of the work
Initiative videos:
Created professional documentary style videos for each initiative

Chose 6 cities that had co-located initiatives. Exception being Rosebud

Worked with site directors to capture cross section of community partners

Annual report
Solicited input from sites

National movement

Cutting edge approach/shared framework

Operationalized through aligned federal/local approach

Local impact

http://www.yvpnews.com/yvpupdate.pdf

Leverage media platforms to ensure maximum public awareness of breadth of initiatives and alignment of efforts
Livestream (LS)
Allowed for a heightened sense of importance and differentiation

Summit had geographical and physical restrictions. Streaming allowed for and content live on the web to be accessible to a worldwide audience. Net effect: Exposed content to far greater number of people.

A byproduct of LS is that it creates a viable source of information and news that can generate social media and therefore engages non attending stakeholders and new people

Created mechanism for engagement, action and response

Social media strategy
Leveraged livestream to heighten awareness and create discussions to measure conversations across platforms

Engagement: the total number of audience comments, likes, and shares (basically any action a fan or follower takes) per social post. 

Amplification: the exposure of the Summit across all social networks

Affinity:  the number of “positive clicks” per social contribution


Focused on the following metrics:
Propose and develop workshops
DSG solicited input/involvement of YVP sites and FCT members

DSG submitted workshop proposals on topics including suicide prevention and diversion programs, that could not be included due to breakout space

DSG tracked all workshop suggestions from the YVP sites and members of the FCT, and was responsible for notification of workshop approval/denial. DSG worked with presenters in advance to develop their presentations, discuss AV needs, ensure necessary materials were printed, confirm workshop time changes, etc.
DSG coordinated a planning call with Oakland CBVP, San Jose Forum, a Cities United representative, and an OJJDP program manager moderator for the “Youth Violence Prevention: A Path to Sustainability” workshop, and was responsible for integrating all presenters’ slides into one presentation.

Example
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