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Stakeholder Analysis

A marketing presentation
by

Maria Ma

on 6 May 2014

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Transcript of Stakeholder Analysis

Stakeholder
Analysis

Agenda
Ha
Has
Why Important ?
Systems Engineering Mini-Lecture
Prina Shah
Jun Che
Sicong Ma
What is it
Why is it important
How to do it
Example
Conclusion
“Stakeholders
are individuals or organizations who stand to
gain
or
lose
from the
success
or
failure
of a system
"
Definition
Stakeholders
can include a multitude of people or other systems. They can have an array of positive and negative inputs, and are often in
conflict
with one another, making it a challenge to come to a solution everyone is happy with.

Stakeholder analysis
is the designer’s tool for synthesizing these disparate world-views, to insure that their recommendations also fit the requirements and thus will actually
be implemented.
China Mobile
provide the importance of
stakeholder analysis
for a complex system development
What is Stakeholder Analysis ?
Power x Interest Matrix
1. The lack of
emotional care
to employees
2. The lack of
internal supervision
and administration leads to corruption and it will limit the enterprise development
3.
Social responsibility
needs to be strengthened
4. The
information dissymmetry
and inadequate attention leads to the inferior position of the consumers with lot loss in consuming.
5. The lack of the
equal dialogue
with the third party partners hindered the innovation of technology and loss of the partners.

Sustainable Development Map of
China Mobile and stakeholders
Problems
What Is It ?
How To Do It ?
STEP 1
STEP 3
STEP 2
STEP 4
Identify Stakeholders
Understand the system through reviewing documents and organizational charts.
Brainstorm all types of stakeholders.
Have meeting or workshop.
Prioritize stakeholders
A matrix of
stakeholder information
Creating a profile of stakeholders.
Matrix is efficient and provide a quick review of all stakeholders.
Complete a more detailed, narrative profile.
A greater understanding of each stakeholder
Understand Stakeholder
Perspectives
Interview

Open Questions
What motivates them most of all?
What information do they want from you?
Who else might be influenced by their opinions? Do these people become stakeholders in their own right?
What financial or emotional interest do they have in the outcome of your work? Is it positive or negative?

Incorporate stakeholder perspective into design
Preliminary Planning
• Interests, importance, and influence of each stakeholder
• Particular efforts needed to involve important stakeholders who lack influence
• Appropriate forms of participation throughout the project cycle
Example
Maps out interests
of key stakeholders in relation to project’s objectives
Identifies
potential
conflicts
of interest
Identifies

viability
other than in pure financial terms
Helps provide an
overall picture
and
identifies

relationships
between different stakeholders and the system.
Helps gain
support
of stakeholders
Why is a Stakeholder Analysis important?
Gather and Analyze
China Mobile Stakeholders
Conclusion
Conclusion
Effective tool for identifying problems early on
A great way to improve the final outcome of a project
Design recommendations are more likely to gain acceptance
Highly beneficial in the long run
Familiarizing with stakeholders can be good for communications
It takes time and adds to the amount of work for a project.
Stakeholder interviews can sometimes have unintended repercussions!

Pros
Cons
Thank You for Listening !
Full transcript