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Coca-Cola - TNC
Transcript of Coca-Cola - TNC
III. Range of products
I. Figures Workforce: 146,200 worldwide employees
126 years in business
More than 3,500 beverages
1,8 billion of servings per days
50 consecutive years with increased dividends Once upon a time... 1886 Coca-Cola recipe by
John Stith Pemberton high fructose corn syrup, caramel color, caffeine, phosphoric acid coca extract, kola nut extract, lime extract, vanilla, glycerin III. Range of products The Coca-Cola formula and brand bought by Asa Candler for $2,300 1889 1892 Creation of
The Coca-Cola Company 1894 First Coca-Cola bottle
and first advertisements 1916 Birth of the unique contour bottle 1920 1,000 bottlers
Coca-Cola is distributed
in 8 countries 1930 Bottle sales overtake
fountain sales 1941 Coca-Cola is enjoyed in 53 countries
Beginning of WWII Coca-Cola is enjoyed in 120 countries 1959 5 cent-bottles for soldiers 1971 Fanta (1950) Minute Maid (1960) Sprite (1961) "I'd Like To Teach The World To Sing" commercial 1982 1985 First soft-drink in space 1989 Coca-Cola is present
in 165 countries 1997 1 billion servings a day,
in 200 countries NOW 500 brands
1.7 billion servings a day The production of coke : The company produces concentrate. Ingredients of the concentrate : carbonated water
sugar (sucrose or high fructose)
caramel color (E150d)
natural flavoring The exact formula is a trade secret ! The concentrate is sold to licensed Coca-Cola bottlers throughout the world. They hold a Coca-Cola franchise for one or more geographical areas. The bottlers make the link between the coca cola company and the customers. They are both industrial and commercial actors because they are in charge of the production and distribution. Some examples of bottlers : Coca-Cola Entreprises
Coca-Cola Hellenic Bottling Company The Coca-Cola company owns minority shares in these companies because they are its largest franchises.
Otherwise they work in cooperation. 5 steps in the production line before the coke leaves the factory: The process used in the assembly line is :
continuous in order to reduce inventories This allows them to produce in high volume and for a low cost. New ad for Coca Cola Budget for advertising:
9,6% of the turnover
about 2.8 billion dollars Coca-Cola and the environment 1. The GIVE IT BACK® merchandise display rack - 100% recyclable
- made of recycled PET plastic
- involves the grocery and convenience stores in sustainability
- communicates sustainability to the consumer 2. PlantBottle® - 30% plant-based material
- replaces petroleum-based material
->3 million gallons of gasoline saved
- objective: 100% renewable raw material, fully recyclable 3. Energy efficiency Evolution of water use ratio (liters/liter of product produced) Evolution of energy use ratio (megajoules/liter of product produced) Information note Sustainable development department More than 500 brands in 200 countries.
3500 different beverages. Welcome to Atlanta City! Thanks for your attention! Let's have a coke! Any questions? 3. Energy efficiency Using ionized air instead of water to rinse product packages prior to filling
Reuse of treated waste water for landscape irrigation and truck washing
Advanced monitoring of water use and efficiency
Ensuring that the waste water we discharge meets standards set by local regulation a. Water b. Energy More efficient cooling equipment: 8.90 million megajoules of energy consumed instead of 10.55 million -7% greenhouse gases emission Building a more energy-efficient truck fleet:
- largest hybrid electric fleet in North America
- route management systems, trained drivers and performance monitoring
- member of the National Clean Fleets Partnership
- electric trcuks 6 drinks
that changed history??? 1. Beer 2. Wine 3. Spirits 4. Coffee 5. Tea 6. 1886
$74 billion 1893
$13 billion Agreements and cooperations Marketing strategy The contour bottle created by Earl D. Ray " A bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was". Star wars limited edition cans Yellow coke for the 100th anniversary They ask well known designers to promote their products. The latest of them was Karl Lagarfeld. But he is not the only one ! Moschino, Versace, Ferretti and Etro created a collection of diet coke bottles. A special design for Christmas Financial analyse