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Shannon Corporation: Avalanche Marketing

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by

Farrell Lindemann

on 28 October 2014

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Transcript of Shannon Corporation: Avalanche Marketing


Avalanche Marketing

What is Avalanche
Marketing?
A multi-tier approach targeting owner-occupied projects with the ultimate goal of one-on-one meetings with the architect.
Website
Box Program
AIA Luncheons
Product Videos
Email Blast

5.
One-on-One with Architect
Why?

Reflects Manufacturer's Goal
Sales are a Shannon Corporation strength
Goodwill/Brand Loyalty
Strengthen Architect's Product Knowledge
Tight Specifications
Saves time and energy
while making money...
so we can work while we sleep!
specific project architect
specific firm
specific project
AIA Luncheons
8-30 architects face to face
Brand Loyalty and Familiarity
Manufacturer
synergy

Product Videos
architect-driven content
High ROI
plays into Shannon strengths
One-on-One with Architect
Owner
Architect
GC
Subcontractor
5,000 visitors/month and rising!
36 AIA Luncheons this year
Goal of 25 Product Videos this year
Direct Mail:
triple qualified leads
syn·er·gy
the interaction of elements that when combined produce a total
effect that is greater than the sum of the individual elements
1,300 boxes/year
Rapid Response:
UPS next day response to any request
Box Program
individual architects
NEW!
Email Blast
Full transcript