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Shannon Corporation: Avalanche Marketing

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Farrell Lindemann

on 28 October 2014

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Transcript of Shannon Corporation: Avalanche Marketing

Avalanche Marketing

What is Avalanche
A multi-tier approach targeting owner-occupied projects with the ultimate goal of one-on-one meetings with the architect.
Box Program
AIA Luncheons
Product Videos
Email Blast

One-on-One with Architect

Reflects Manufacturer's Goal
Sales are a Shannon Corporation strength
Goodwill/Brand Loyalty
Strengthen Architect's Product Knowledge
Tight Specifications
Saves time and energy
while making money...
so we can work while we sleep!
specific project architect
specific firm
specific project
AIA Luncheons
8-30 architects face to face
Brand Loyalty and Familiarity

Product Videos
architect-driven content
High ROI
plays into Shannon strengths
One-on-One with Architect
5,000 visitors/month and rising!
36 AIA Luncheons this year
Goal of 25 Product Videos this year
Direct Mail:
triple qualified leads
the interaction of elements that when combined produce a total
effect that is greater than the sum of the individual elements
1,300 boxes/year
Rapid Response:
UPS next day response to any request
Box Program
individual architects
Email Blast
Full transcript