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Shannon Corporation: Avalanche Marketing

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by

Farrell Lindemann

on 10 July 2018

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Transcript of Shannon Corporation: Avalanche Marketing


Avalanche Marketing

What is Avalanche
Marketing?
A multi-tier approach targeting owner-occupied projects with the ultimate goal of one-on-one contact with the architect.
Website
Box Program
AIA Luncheons
Product Videos
Email Blast
Social media
5.
One-on-One with Architect
Why?

Reflects Manufacturer's Goal
Sales are a Shannon Corporation strength
Goodwill/Brand Loyalty
Strengthen Architect's Product Knowledge
Tight Specifications
Saves time and energy
while making money...
so we can work while we sleep!
specific project architect
specific firm
specific project
AIA Luncheons
8-30 architects face to face
Brand Loyalty and Familiarity
Manufacturer
synergy

Product Videos
architect-driven content
High ROI
plays into Shannon strengths
One-on-One with Architect
Owner
Architect
GC
Subcontractor
>5,000 visitors/month

Triple
qualified
leads
syn·er·gy
the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements
Box Program
individual architects
Email Blast
Social Media

$1 million or more
New England architect
DD phase
Leads
culled
daily
Rapid
response
dedicated Shannon staff
UPS next-day delivery
1,300 boxes/year!
exposing your product to thousands of architects
Full transcript