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SCLY3 Mass media lesson 8

Methods used to present the news
by

Amanda Lane

on 10 March 2015

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Transcript of SCLY3 Mass media lesson 8

Censorship
Refers to the rules that govern what you can
and cannot say in the public sphere.

In the UK there are several censorship rules
that the media must adhere to.

There are different censorship rules depending
on the governance and culture of particular
societies.
In today’s news…
Look through today’s newspapers and find 3 value free and 3 value laden headlines.

What emotive words are used the value laden headline?

Are value free headlines easy to find?
Key Terms
Language is very emotional. If it were not, we would not have poetry.
To analyse the methods used by the media to sell news stories.
What’s in a word?
Using the newspapers, find 3 examples of media hype.
Media Hype
Hyperbole
Or ‘hype’ for short refers to a figure of speech that denotes an exaggeration.

For example:

“£101million Lotto mum booted me out aged 12”

“Defense chief under fire: Fox cover up”
For Example….
“Jurors visit tragic Jo Yeates' flat”

“Blackberry crash enters third day”
The value of words
Value Free – Refers to the hard facts that are free of emotional bias (Objective)
Lots of words and ideas create strong emotions in people and you can influence people by the words that you use. Many words cannot be used in polite company at all. This is not because of the sound of them but because of the emotions that they create in certain people.
The expression of language.
9 O’clock watershed
Certification
Prevention of terrorism
Censorship
Slander and Libel
Blasphemy
Censorship
Race Relations Act
Contempt of Court
The official secrets act
Censorship
questioned
revealed
uncovered
arrested
hopeful
disgusted
terrified
angry
surprised
shocked
death
Fact or Fiction?
Which if these words are emotive?
questioned
revealed
uncovered
arrested
hopeful
disgusted
terrified
angry
surprised
shocked
death
Fact or Fiction?
Which if these words are emotive?
Value Free
Value Laden
Censorship
Objective
Subjective
Active gatekeeping
Hyperbole
Value Laden – Refers to facts that have been mixed with bias opinions and creates high levels of emotional reaction. (Subjective)
LO:
The systematic exclusion or inclusion of certain types of content. Inclusion of content relates to dominant ideology as well as mainstream cultural views.
Active gatekeeping
Test your understanding...
Outline and evaluate the methods used to present the media (15 marks)
Full transcript