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Blink - Book Review

Book Review of "Blink - The Power of Thinking without Thinking" by Subhash J

Subhash J

on 13 October 2012

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Transcript of Blink - Book Review

By Malcolm Gladwell Blink: The Power of thinking without thinking Reviewed by Subhash Jangala The Book The Author and
other works Negative Critique The Content Positive Critique Style Paperback: 296 pages

Publisher: Back Bay Books; 1 edition (April 3, 2007)

Language: English

ISBN-13: 978-0316010665

Country: USA

Preceeded by: The Tipping Point Reviews and Comments
“Brilliant” - The Observer

“Compelling, Fiendishly Clever” - Evening Standard

“Blink might just change your life” - Esquire

“Superb. This wonderful book should be compulsory reading” - The Statesman Malcolm T. Gladwell, (born September 3, 1963) is a British-Canadian journalist, bestselling author, and speaker. He is currently based in New York City and has been
a writer for The New Yorker since 1996. All were New York Times Bestsellers.

The Tipping Point was named as one of the best books of the decade

Blink was named in the top 50 books of the decade

Outliers was a #1 New York Times bestseller for 11 straight weeks Gladwell opens the book with the story of an ancient Greek statue of a youth that came on the art market and was about to be purchased by a famous Museum in California. It was a magnificently preserved work, close to seven feet tall, and the asking price was $10 million. "with a thin layer of calcite" Federico Zeri - "Fake!!" ''intuitive repulsion'' "lacked the spirit" Hunches were right!!! THERE is in all of our brains,
Gladwell argues, a mighty backstage process,
which works its will subconsciously. come to astonishingly rapid conclusions, even in the
first two seconds of seeing something. sift huge amounts of information, blend data, isolate telling details and Blink is about those
first two seconds... Why are some people brilliant decision makers under pressure, while others are consistently inept? Why do some people follow their instincts and win? And why are the best decisions often those that are impossible to explain to others? Tip This is a huge mountain We believe
that we are always better off
gathering as much information as possible and spending as much time

in deliberation. only trust conscious decision making. But Gladwell says there are moments, particularly in times of stress,

when haste does not make waste,

when our snap judgments and first impressions can offer a much better means of making sense of the world. We really Gladwell says we are thin-slicing all the time -- when we go on a date, meet a prospective employee, judge any situation. We take a small portion of a person or problem and extrapolate amazingly well about the whole. Humans are hard-wired to make snap decisions about all manner of subjects from the barest of information. Dozens of real life, researched stories about thin-slicing When our powers of rapid cognition go awry, they go awry for a very specific and consistent set of reasons, and those reasons can be identified and understood.

Gladwell believes it’s possible to learn when to listen to that powerful onboard computer and when to be wary of it. The most important task of Blink is to convince you that our snap judgments and first impressions can be educated and controlled The power of knowing, in that first two seconds, is not a gift given magically to a fortunate few. Gladwell says it is an ability that we can all cultivate for ourselves Final Conclusions In most of his works, he structures by jumping back and forth between subjects or topics. At first sight, it may appear confusing, and some information may seem irrelevant to the subject at hand, but he makes sure to conclude each essay with his reasoning for including the information that initially seemed impertinent to the subject Malcolm Gladwell’s writing style is quite distinctive, somewhat formulaic.

He presents his works in such a way as to be full of detail, facts checked, easily understood, and in such a format that anyone can understand.

He has a breezy, fun, conversational tone that nonetheless can communicate specific technical topics clearly. Although the essays are extremely persuasive, they are at the same time extremely lengthy. The amount of information and substance in the essays is inessential. There are instances where an entire quotation from one person is included in the essay, and while this does lead to a bigger picture of what is happening, it was felt to be redundant. (cc) image by nuonsolarteam on Flickr He's always dazzling us with fascinating information and phenomena.

Gladwell's books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology

One of Gladwell's greatest strengths is in recognizing interesting things, and then bringing them into conscious awareness so we actually realize these things are happening (whether it be tipping points or rapid cognition).

''Blink'' is part of a wave of books on brain function that are sweeping over us as we learn more about the action inside our own heads. This literature is going to have a powerful effect on our culture, maybe as powerful as the effect Freudianism had on our grandparents' time
There has been a lot of work by Scientists, Neurologists and Philosophers in this area. However, Blink is a book that caters to people with no background in any of these subjects. It basically thin slices thin slicing. In his landmark bestseller, The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink he revolutionizes the way we understand the world within Unfortunately, my brain, like yours, has more than just a thin-slicing side. It also has that thick-slicing side. That thick-slicing part of my brain wasn't as happy with ''Blink,'' especially the second time through. Gladwell never tells us how the brain performs these amazing cognitive feats; we just get the scattered byproducts of the mysterious backstage process Read Michael Lewis's great book, ''Moneyball,'' about a baseball executive who used rigorous statistical analysis to clobber fuzzy-minded old pros who relied on their gut impressions. ''Blink'' is about how impressions can be as reliable as data.

Which one is right more often? He has successfully brought together various interesting stories with surprisingly curious and remarkable take aways. However, he could ave done better in uniting all these into a cohesive complete whole. Like he did in The Tipping Point. Another strange phenomenon occurs when we try and explain how we come to some conclusions. It seems that the more we try to analyze how we come to some conclusions the less reliable they become. Revolves mostly around race
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