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Introduction to Twitter for the University of Winchester

Workshop session, allowing staff to set up a Twitter account, and gain confidence in making those first basic steps...
by

Bex Lewis

on 16 June 2011

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Transcript of Introduction to Twitter for the University of Winchester

Twitter: Why? FREE: "Microblogging"
140 Characters (based on SMS) known as “Tweets”
Displayed on author’s profile page
Read by subscribers (known as “Followers”)
Different from Facebook
More interest/thematic based
Not time/geographically dependent
Not as “personal” ‘I had toast’ does not cut it! What is Twitter? http://bit.ly/buZ0mM, September 2009 Relationships Pre-face-to-face Shared interests
New connections Build "your brand"
personal or course Develop post
face-to-face Information Opinions Thoughts Recommendations Questions News http://mashable.com/guidebook/twitter/ User names... @drbexl
@digitalfprint
@ww2poster
@bigbible
@blwinch

@manipm
@winchmfs
@SkillsNetWinch http://twitter.com/digitalfprint http://twitter.com/drbexl Photo or Logo Consistent across platforms Exercise 2
Go to http://www.twitter.com
Follow the prompts & add the information you just created. Settings/Profile

Life Explorer, esp. academia/learning, coach, Christian, WW2 propaganda, history, cultural studies, online world, @digitalfprint, @sfdo, @ww2poster @bigbible Location Link to website or blog HOW HAS IT HELPED @drbexl
New York Times
http://nyti.ms/bLYqGS
BBC Inside Out
Social Media contracts
Work in Durham Stephen Fry: "It's
Twitter, not erudite
thoughts" http://www.bbc.co.uk/blogs/digitalrevolution/2009/10/rushes-sequences-stephen-fry.shtml Tweeting... Genuine Making connections Listen Real Friendly Selling? Only 5% Link: Other social media Repeat sparingly Enjoy It NOT broadcasting EXERCISE: Follower Strategies User Name
& Photo Name, Location, URL & Bio Followers/Followees Latest Tweet FEW RULES, LOTS
of ETIQUETTE http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg People you know already
Those they follow
Those who follow them
Their lists Targeted Searches
including Hashtags, e.g.
#bible
#christian
#god
#jesus Retweets:
"RT" tweets by others
Thank others for their RTs Reply:
Answers to questions
Genuine responses http://wthashtag.com/Bible http://www.twellow.com/search?q=bible&search_cat= http://mashable.com/twitterlists/ The @username:
Others can see who you're interacting with or RT'ing
The tweet will appear in the users @stream Well-known: #followfriday
We want REASONS
Invent a Hashtag
Keep it short
Worth checking it’s not in use
For an event, agree beforehand. http://klout.com/drbexl DON'T!!!! http://www.socialmediatoday.com/SMC/103334 http://www.google.com/alerts EXERCISE: Strategy What do you want to achieve from Twitter?
How often will you tweet?
Will you use one or multiple accounts?
If tweeting as a brand who will be your 'face'?
Have you access to a smartphone?
What will be your "keywords"/hashtags? Make yourself INTERESTING to readers
Justify their investment of TIME
Give them a reason to ‘follow’/’continue following’
Insights
Sneak Peaks
Discounts
Fun/Humour (balance serious/casual)
Support
What’s new? The 20 Minute per day Twitter Workout

1. Send out 3 social chit chat messages as you go about your day
2. Share 3 things that you have found that you want to share with others
3. Retweet 3 messages from others, that you wanted to share with others
4. Send out 2 messages that demonstrate your expertise or knowledge
5. Spend time replying to anyone that messages you
6. Spend time answering any questions around your area of expertise
7. Spend some time recommending other peeps to follow
8. Answer any direct messages that are not spam
9. Invite a daily question on your area of expertise or knowledge
10. Find several new peeps to follow each day based on your criteria
11. Spend time in the Search, listen & then engage when you can add value @markshaw http://listorious.com Thanks!
More questions?

Tweet me @drbexl or @digitalfprint EXERCISE 1:
Think of a Twitter Name (shorter = better), be aware many names have gone
Write a Bio http://www.amazon.co.uk/Little-Book-Twitter-Get-Tweetwise/dp/1843174057/ref=sr_1_1?ie=UTF8&s=books&qid=1280877229&sr=8-1 Why Twitter?
It's fast (140 characters)
Interesting people there
Fun
Share information - extend your 'reach'
Connect with new people
Each Tweet is a seperate 'page' for search engines Latest Research EXERCISE:
RELATIONSHIP
BUILDING NOT
BROADCASTING #HASHTAGS A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the TV show. What you won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't preceded by the hash tag.
http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html Try a reply and an RT Example: @bigbible
Full transcript