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Google in China

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by

Briana Webb

on 12 October 2015

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Transcript of Google in China

SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Implementation & Conclusion
Google Fiber Cables
Driveless Cars
Agenda:
Strategic Profile of
Overview of the Issue
Situational Analysis in China
Alternatives
Ignoring Censorship (Exit)
Lobbying Against the Government (Voice)
Making Censorship Transparent (Loyalty)
in China
Chris Brady,
Karley Ichihara
,
Katelyn Ruby
,
Briana Webb
,
Monique Williams

Recommendation
Agenda
SWOT Analysis
Threats
Opportunities
Strengths
Weaknesses
Google Fiber Cables
Driverless Cars
Adsense
Ignoring Censorship
(Exit)
Brand
Consumers Trust
Ancillary companies
60 billion dollars in assets.
Employees
Strategic Profile of Google
Overview of the Issue
Situational Analysis in China
SWOT
Three Alternatives
Recommendation
Implementation and Conclusion
Competition from other technological companies
Growing Mobile Market
Larry Page and Sergey Brin
"Organize a seemingly infinite amount of information on the web"
10 values held in all offices around the globe
Peaceful exit
Google & China
U.S. & China
Pros

Pros:
Cons
Cons:
Able to remain in China by censoring unapproved content
Considers consumer awareness
"Leaving without a fight."
Contrasts company mission and affects reputation
"Flight rather than fight."
Right to freedom of speech removed
Heavy monitoring to ensure meeting regulations
Invisible hand theory
Google becomes powerless
Gain of Knowledge from China
Employees
lack of presence in social networking industry
Dependence search engine advertisements
Ad rates
rather than
2005 - Opened office in China
Tensions between Chinese government and Google
2010 - Sophisticated cyber-attack from China
Google considers exiting China
The Stakeholders:

Our Decision:
Censored version of Google.

High level of transparency
Giving maximum amount of information under their given limitations.
What Google's Doing Now
Implementation
Making Censorship Transparent
Google
Employees
Competitors
China & Government
Customers
Pressures the Chinese government
Improvement on the issue

Deciding Factors:
What if??
Financial costs
Google's future
Redirecting site through Google Hong Kong
market share decrease: 29% to 1.7%.
continuing to serve the 338 million Google users.
Mainland China would not have such a strictly regulated search engine.

Lobbying against the Government (Voice)
Making Censorship Transparent
(Loyalty)
All sites through Google are banned/all web addresses through Google are inaccessible
Ended Relationship w/ China
Political
Economic
Legal
Cultural/Technical Advancement
PROS:
Potential to better compromise with the Chinese government
Benefits public image

CONS:
Unlikely to be successful
Could damage reputation

Risks of Implementation
Risk turning away current customers
Could compromise moral foundation

Cyber-attacks
Full transcript