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Evolution of the Sneaker Presentation

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by

Connor Donovan

on 16 December 2015

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Transcript of Evolution of the Sneaker Presentation

adidas Pure Boost Sonic Knit
Nike Kyrie 1
Nike Roshe Run
adidas Yeezy Boost 350
The
Evolution
of the
Sneaker

Works Cited
Feifer, Jason. "Shoes Made For The
Man." Fast Company Dec. 2014: 52-54. MasterFILE Premier. Web. 16 Nov. 2015.
"History." Adidas Group. Adidas, 2015.
Web. 16 Nov. 2015.
"Nike." American History. ABC-CLIO,
2015. Web. 16 Nov. 2015.
Sesno, C. W. "The Evolution Of
Sneakers, Depicted In One Captivating Poster." Chris Stone.
Sports Illustrated. Time, Inc. July 2013. Web. 16 Nov. 2015.

Innovation
“Running changed forever" ("History").
adidas released Energy Boost technology
new cushioning material created by the German chemical company, BASF
scientific innovation
Innovation
Nike works with athletes to make innovations
"might find its way into products endorsed by other athletes” (Feifer)
athletes influence technology and trends
Trends
"Nike Attitude" ("Nike")
image and innovation
meeting the customer's want
Branding
certain innovations, styles, and celebrities associated with a brand
desire for certain image
desire to stay relevant
What do your shoes say about you?
Full transcript