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(Short) - Corporate Executive Meeting

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by

Kelsey Anderson

on 12 October 2015

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Transcript of (Short) - Corporate Executive Meeting

Grow online parts sales
the
brand.
April 2012
2014
2013
2012
Best Car MFG
" Who makes the best cars? Subaru replaces Honda atop the automaker report cards"
FEATURED IN
LARGE ADVERTISER
Coverage Across
America
7,300 Service Dealers
26 Altaquip Service Centers
2014 Subaru added 438 new dealers
2009 Subaru had 3,300 dealers
TOP ADVERTISER
Find
Big Box
to support dealer sales
POP


Create marketing message TCO
UTV Market
Equipment
OEM sales
Distribution
New Booth
Training program test online
Equipment online presence
Higher sales in Subaru store
Order parts & equipment from Subaru store
Not a message.
EFI Bluetooth
Engines 280k
Equipment 10k
•Update all distributor contracts & clean up old distribution inventory

•Subaru equipment placements in big boxes
• Completed program to monitor sales
• Implement a company tracking system
Subaru App
Introduce UTV market
OHC

2 salespeople
1 marketing
Create Dealer Portal
• Ordered parts with dealer discount
• Warranty
• Product registration
6 star dealers
Requirements:
Stocking parts
Training
Sells Subaru equipment
Advantage
Sending orders placed online for free
Sent to nearest 6 star dealer
1. Training Program
2. Dealer Loyalty
Create competitive parts TCO
Create a trip area form for salespeople
Update all literature
Update 3 Distributors
WIP
ESI
Wilder
Find another partner in each segment
( TTI / Generac )
Create a stronger DOEM Distributor program to increase distributor business with SIP by 5%
Increase Engine sales
221k units
S I P
New
ARA
trade show promotion
2014
It's a reason.
Four consumer commercials
Launch EA 190 commercial mower with Toro
NEW website.
SUBARU
STORE
EX
EH
SGX
Pumps
TCO
VIDEOS
CREATE

Update to lifestyle photos
Set sales into 3 groups
Full transcript