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Transcript of Propaganda Techniques
-Will Rogers Testimonial Using the words of a famous person to persuade you Bandwagon Persuading people to do something by letting them know others are doing it Transfer Using the names or pictures of famous people, but not direct quotes Repetition The product name is repeated Emotion Words/pictures that make you feel strongly about something Glittering Generality Generalities such as “motherhood” or “patriotism” are used to enhance the quality of a product Name-calling Advertisers try to pin a bad label on something they want listeners to dislike Card Stacking Persuaders often choose only items that favor one side of an issue; unfavorable facts are ignored Snob Appeal Persuaders use snob appeal to attract the attention of people who want to be part of an exclusive group Rewards Advertisers offer rewards for buying their products Using tests, statistics or information that sounds “scientific” to prove that one product or person is better than another Facts & Figures Suggesting that a person or product will protect you against something unpleasant or dangerous Hidden Fears Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you Plain Folks