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Maximizing the Budget You Have

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by

Tyler Campbell

on 14 January 2017

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Transcript of Maximizing the Budget You Have

Maximizing the Budget You Have
Paying Facebook to Reach People
Think Before You Start Ads!
What is the ultimate goal of the ad campaign?
What Type of Ad to Run?
Boosted Posts
Taxonomy of a Facebook Ad Campaign
Tips When Creating Ad Campaigns
Name campaigns so you easily know what they are and when they ran.
Why?
What?
Where?
Because your brand is one voice in a sea of many.
On Facebook, Instagram and Facebook's partner sites
Special ads and existing posts that you use to promote specials, important information, your page, etc.
Who are you trying to reach?

What is your budget?
How long are you wanting to run the ads?
Boosted Events
Instagram Ads
Web Traffic Ads
Page Like Ads
App Installs
Increase App Engagement
Local Awareness
Claim Offers
Video Views
Lead Generation
Brand Awareness
Ad Campaign
Ad Set
Ads
Questions?
Make sure you set up more than one ad in your ad set either changing the copy or pictures.
Create multiple ad sets within the campaign to test the ads with multiple target audiences.
Full transcript