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Social Media for College Grads
Transcript of Social Media for College Grads
by: Kasandrea Sereno M.Ed MBA
PBLI Atlanta 2013
Your Personal Brand
Google yourself; What would an employer find?
Clean up existing accounts.
Remove questionable content & pictures.
Check with friends; have them remove any posts.
; will notify you when new items with your search term are added.
Claim your name. Start with social media sites and email address. Also .com .me .pro domains. About.me profile
Consistency across platforms!
Professional picture, name & description.
What is social media?
Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).
There are over 465 million accounts on Twitter with over 175 million tweets per day
If Facebook were a country, it would have the 3rd largest population, right behind China and India.
LinkedIn hit 200 million members on January 9th, 2013
72 hours of video are uploaded to YouTube every minute
Over 4 billion hours of video are watched each month on YouTube
500 years of YouTube video are watched every day on Facebook.
Over 700 YouTube videos are shared on Twitter each minute
Social Media is the new Frontier
And its already here....
92% of companies use either LinkedIn, Facebook or Twitter to
recruit and screen candidates
In 2013 companies expect to use social media to recruit for over 80% of job openings
1 in 6 people found their last
job through social media
75% of employers are checking social media
during recruiting and before making an offer.
75% have hiring policies that require the review of online reputational data.
84% believe the use of online reputational data will increase in the next 5 years.
70% have rejected candidates based on reputational data found online.
49% inappropriate photos or comments
45% evidence of drug use
33% bad mouthed previous employers
22% lied about qualifications
29% made discoveries leading to an offer
58% got a "good feel" for the candidate's personality
55% conveyed a professional image
51% candidate was well-rounded
44% candidate was creative
34% positive recommendations from others
Find and follow the thought leaders
Engage and Share
be relevant don't just broadcast
Broadcast with a purpose.
Be yourself; professional, consistent, transparent, genuine, and contribute!
Identify the influential people and research your industry or topic
What do you want to learn?
Santa Claus: World traveler and toy expert. 300+ years management experience. Looking for position in entertainment industry. http://tinyurl.com/c9ursdp #twesume
A mini resume, teaser, similar to an elevator pitch
Personal profile vs Professional Page
Engaging with companies and coordinating posts from other sites, be sure to keep personal separate from professional
98% of recruiters are on LinkedIn
A virtual resume with the ability to communicate with professional contacts
You NEED a profile on LinkedIn
Connect with professors, alumni from your college,
AKPsi contacts, and business colleagues
Ask for recommendations and endorsements
Include profile picture, headline, summary, experience, jobs held, relevant coursework, languages spoken, skills and expertise, organizations you are a member of and education.
All portions are editable and can be reordered.
Should be an entirely professional and complete profile.
Remember value is 100% perception
70% of YouTube traffic comes from outside the US
YouTube is localized in 43 countries and across 60 languages
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
Great opportunity to show off strong public speaking skills, presentation capabilities, and design and video production knowledge
Include links to your YouTube channel on your LinkedIn,
Facebook page, Twitter bio and Blog
Google SEO likes links
Launched in 2007
42% are photos
In October 2012 the site hosted 77 million blogs.
By February 2013 that number reached 150 million
Stream of consciousness style
Functions differently than a Wordpress or Blogger site
Free to post
Launched in 1999
Acquired by Google in 2003
Redesigned in 2004 & 2006
Over 80 percent of pins are repins.
Pinterest referrals spend 70 % more money than visitors referred from non-social channels
Most popular age group on Pinterest is 25 - 34
Alternate format resumes
Protect your brand
Links to social pages & blog
No coding skills needed
Leverage your website and blog traffic to raise money
Launch a company
Develop a project (book, film, music)
Poor spelling looks worse than drinking
rule of tl;dr
# Hashtags to classify pins
add "Pin It" button to blog photos to drive more traffic to your site
works well with Google SEO
find new websites
Run by YouTube founders
circles are for sharing
Social networking and discussion
site operated by Google.
Google+ sharing and tagging.
link social media feeds
find graphic designers
40% of user's time is spent on newsfeed
no ads before during or after videos
can get more storage space with a paid account
Vimeo video school
NFC Business Cards
launched in 2003
sold in 2005 $580 million
June 2006 surpassed Google as the most visited website in US
June 2011, SMG & Justin Timberlake purchased $35 million
Link your blog pictures!
Chat rooms (remember those?