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Analytics

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by

Kate Gilmartin

on 23 February 2015

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Transcript of Analytics

What is Google Analytics?
"Your customers go everywhere; shouldn't your analytics? Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones." - Google
Alternative Options
Acquired Urchin Software Corp in March 2005
Released Google Analytics in the November and was met with extremely high demand
Further Investment
Privacy Protection
Simplify Processes
Beyond Web Analytics
How to get Started
Easy to Create - Widgets, charts and layouts to get started
Saves Time - Log in and change the timeframe
Easy to Share - Dashboards can be shared, PDF reports
There is Help tool for furthur queries
Success Stories
Problems with
Fairmount
Nissan
Analytics
Complex
Bounce Rate
Custom Reporting
Price
Free
Cross Platform : AdWords & Double Click
Traffic to the Website
Building Audience
Achieve Target Outcomes
Make Improvements
Goal
• To gain a better understanding and optimize social media marketing efforts
Approach
• Used campaign
tracking variables
to monitor Twitter campaign performance

Employed advanced segments
to measure user behavior and conversion data
Results
• Insights into effectiveness of social media campaigns
• Improved understanding of social media referred visitors
Know your audience
Trace the customer path
See what they are up to
Make necessary changes
Approach
• Added
e-commerce tracking tags

Implemented custom reporting
to facilitate knowledge sharing
Results
• At-a-glance reporting enables quicker, more accurate decisions
Allows you to..
Organisations benefit from data collected.
Consumers can feel spied on.
GoogleAnalytics could design tools which allow consumers the final say on how and if their data is shared.
Complex setup and understanding process.
Less complicated could be a driver for new customers.
Would also help retain high level of market share.
Companies will be willing to increase their spending on analytics.
Demand for more answers about their consumers.
Could potentially lead to an increase in GoogleAnalytics Premium accounts.
How do visitors find my website?

Am I creating effective content?

How does this impact my bottom line?

www.quora.com, 2014
Goals
• Gain deeper understanding into audience product preferences
• Make informed decisions about serving demand in local markets
Full transcript