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Group Project

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brhe berry

on 9 July 2013

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Transcript of Group Project

The Movie Industry

• Formats changed to enhance the viewing experience
• Post WW2: studios struggled, production cuts, decrease in movie releases
• Needed to differentiate theater experience from TV experience
• First wide-screen process introduced
• New interest in special effects
Changed from using traditional promotional items to materials that created psychological and emotional impact
• Saul Bass moved away from pictures of entire scenes and characters, to creating interesting visuals out of words and titles
• Bass recognized the importance of graphic art within marketing
• The Man with the Golden Arm (1955) combined jazz music with an animated moving arm as the 3-minute opening sequence
• “Motion picture photography was always about ten years behind” –Bass
• Vertigo, North by Northwest, Psycho

1950's : Theaters underwent change because of...
-The decree of the 1940's studios were
forced to spin off their theatre holdings
- The rise of the television made
theatre audiences less popular

General Cinema
- The Regional Theater Owner

Regional Entrepreneurs:
(to name a few)

Philip and Richard Smith (Boston)
William Forman (Los Angeles)
John Danz (Seattle)
Ben Marcus (Milwaukee)
Michael Naify (San Francisco)

General Cinema:
- chose not to take over old theaters
-began re-hiring ushers and door men to
attend to and greet movie-goers
- reorganize the importance of the mall
(specifically Phillip Smith-General Cinema Corporation)

Continued to success because:
-the return to old "showmanship"
- getting first-fun films for their theaters
** Mass general release (as we see it today)
-sale of concessions

The 1950's
The 1950's
"In Hollywood until the 1950's, the final decisions, great and small, were made by the front offices...The head of the studio or the vice president in charge of production had his way. No writer, no star, no director of that period had the full say" -Garson Kanin
The End Of an Era
•Early movie moguls gone
- Studio contract system ends
•Guilds and talent agents drive up big-budget film costs.

Rebels with a Cause
•High production costs
allow for the rise of youth
•Low-budget films about
rebellious teens,

•Films challenged the Production Code

•Victory for first amendment rights of motion pictures.
Breaking the Code
•Burstyn v. Wilson, 1952
•35 million Baby Boomers reach teen years
•A decade of change
•Movie audiences continue drop
•Under-30s audiences remain strong

•Cultural shift changed many aspects of film
•Production Code completely gone
•New rating system (MPAA, 1963) created
•“Home movie” craze
Young generation of future film students

•Most expensive movie of all time
•Films push social boundaries
•Lolita, The Apartment, To Kill A Mockingbird

Pushing the Limits of Message and Money
New Breed of Filmmaker
The 1960s and Cultural Change

• TV became an additional movie-release channel
• Major studies dominated, but ticket sales dwindled
• Competition from independent producers
• Drive-ins and boxy suburban theaters
• TV became secondary market for movies
• 1961 – NBC licensed past movie titles from 20th Century Fox
• Launched first weekly movie night
• Bidding wars
• Led to made-for-television movies
• 1966: Walt Disney died

Maurice Binder went to work in London to gain the British influence for a New Jersey based company where he was hired to create youthful marketing materials for the first James Bond movie
•Dr. No opened with a shot looking into a gun, to create a lasting impression on the audience
•TV graphics grew to be popular so filmmakers had no choice but to capture the audience in the same way
•A modern look for graphics was created by using abstract elements and playful animation
•The second James Bond movie, From Russia with Love, introduced the “short hook” concept into the movie world
•The “short hook” allowed for posters and trailers to act as teasers to movies and create buzz


:Stan Durwood and AMC Entertainment, Inc.
This is Cinerama
Mike Todd
September 30, 1952
Competition emerges
This is Cinerama
Rebirth of Widescreen Original aspect ratio
1:33:1 1950’s
Color Print Processes
Stefan Kudelski
Nagra Recorder

Concept: house multiple auditoriums in a
single location, thus the birth of multiplexes. The idea was to have the ability to screen multiples movies all at the same time

Durwood became the first to:
- design and build a multi-plex screen theater
-first to make place cup-holders in the arm rests

AMC became a powerful multiplex theater chain
-four or six screens
- automated systems (instead of projection booths)
-creation of stadium seating in theater's
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