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Fallacies

A presentation on fallacies
by

Matthew Wharton

on 5 May 2010

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Transcript of Fallacies

Fallacies A deceptive, misleading, or false notion, belief, etc... There are many different types of fallacies used to
mislead and decieve a companies audience. We are going to look specifically at fallacies in alcohol ads.
Faulty Causality Faulty Causality
Hasty Generalization Non Sequitur Non Sequitur Faulty Causality As you can see, most companies who sell alcohol use fallacies such as faulty causality and non sequitur often. Young people view approximately 20,000 commercials each year, of which nearly 2,000 are for beer and wine. It is evident that these advertisements are having an effect on teens. Studies have shown that alcohol advertising may predispose young people to drink. 60.1 percent of Americans said they would support stricter policies or responsibility standards for all alcohol advertising on television, including ads for liquor, beer and wine. So why aren't we doing anything about it?
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