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Media Literacy.

Kim Persaud

on 25 March 2013

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Transcript of Barbie

1970s - 1980s
It was from 1971 to 1977
Represented a significant shift in Barbie's evolution
It was hit because it was a new type of barbie with a "Stacy Face'' 1959 - 1960s First Barbie commercial came out in 1959.
Aired during The Mickey Mouse Clubhouse on T.V.
The doll alone $3.00 & the clothing was $1.99. Kim & Avnoor 6E The Evolution Of Barbie Advertisements. An Introduction To Barbie Ruth and Elliot Handler founded Mattel Creations in 1945, and 14 years later, Ruth Handler gave the world the Barbie doll.  When asked her relationship to Barbie, Ruth simply replied, "I'm Barbies mom."
The inspiration for Barbie came as Ruth watched her daughter Barbara playing with paper dolls.  Barbara and her friends used them to play adult or teenage make-believe, imagining roles as college students, cheerleaders and adults with careers. Several years and many designs later, Mattel introduced Barbie, the Teen-Age Fashion Model, to skeptical toy buyers at the annual Toy Fair in New York on March 9, 1959. Ruths target then was little girls and he was inspired to make it for them. Ruth & Elliot Handler with the
first Barbie doll created. 1960s - 1970s "Growing Up Skipper" was released in 1975 & created a lot of controversy.
This doll was discontinued in 1977.
This was another T.V. advertisement.
At this time there buyers were 5-10 year old girls Credits All information gathered from.. http://www.barbiemedia.com/
http://www.fashion-doll-guide.com/Barbie-Doll-History.html Thanks For Watching! (: Social Networking
https://www.facebook.com/barbie Like my Facebook page. Follow on me Twitter. Follow on me Pinterest. http://pinterest.com/barbie/ The Silkstone barbie dolls were a big part in the 2000's
There are many Silkstone dolls
Now all barbie dolls are Silkstone dolls https://twitter.com/BarbieStyle 2000-2012's Marketing Campaign Barbie is sponsored by Mattel.
The target audience is young girls between the ages of 4 - 7 years old.
Inspires young girls to follow their dreams, and "Be What You Wanna Be, B-A-R-B-I-E. Barbie Girl." Which is Barbie's slogan.
Full transcript