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I Gotta Feeling that Tweet Dreams Are Made of This - EUSA

Presentation for 2012/13 EUSA Reps based upon a presentation originally given to the University of Edinburgh IT Futures Conference 2011

Nicola Osborne

on 22 October 2012

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Transcript of I Gotta Feeling that Tweet Dreams Are Made of This - EUSA

Tweet Dreams Are Made of This Who am
I to
disagree? Travel the world and the seven seas Everybody's looking for something Some of them want to use you Some of them want to get used by you Some of them want to abuse you Some of them want to be abused Nicola Osborne
Social Media Officer for EDINA
@suchprettyeyes 8% of Online Americans use Twitter (Pew Internet & American Life Survey, 2010) eMarketeer article on Twitter usage stats issues: http://www.emarketer.com/blog/index.php/tag/how-many-people-use-twitter/
Pew Internet & American Life Survey, 2010: http://www.pewinternet.org/Reports/2010/Twitter-Update-2010/Findings/Overview.aspx
UMPF Survey, 20111: http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/
Comscore, Twitter usage, 2011: http://liesdamnedliesstatistics.com/2011/02/the-top-twitter-country-the-netherlands.html 32% of UK adults use Twitter (UMPF Survey, 2011) https://twitter.com/#!/suchprettyeyes "I believe 3,000 followers is the point at which lots of tweeters start behaving like utter maniacs." - Grace Dent, The Guardian 2011 http://www.guardian.co.uk/technology/2011/jul/07/grace-dent-100-things-twitter 13 EDINA Twitter Accounts
19 Active Blogs
6 YouTube Channel
1 LinkedIn Page
1 Google+ Page
Flickr, Vimeo, etc. presences http://www.whendidyoujointwitter.com/ Twitter Launch - March 2006 An old-timer Twitterer* Twitter goes mainstream Mine is a hybrid professional and personal Twitter account Approx 17 million followers Approx 7 million followers Approx 3.5 million followers http://twitaholic.com/top100/followers/ Approx 66,000 followers (only 1 tweet posted) Approx 10,000 followers Approx 250,000 followers Approx 60,000 followers Approx 1.5 million followers Approx 2 million followers Approx 2 million followers Approx 32,000 followers ...meant a Prezi for training fewer than 20 people has now been viewed by over 20,000! One Tweet with @prezi... 1000 of @suchprettyeyes' followers as of December 2011. Created with Map My Followers (http://www.mapmyfollowers.com/) 12.9% of UK adults use Twitter (Comscore, 2011) Twitter reports having 200 million registered users, 100 million active users
(Mashable 2011 | http://mashable.com/2011/09/08/twitter-has-100-million-active-users/) One recommended follow... ...led to a supporter and advocate; over a dozen genealogy articles in print publications; numerous blog posts; Follow Fridays; flyers handed out in Australia & Canada; and connections to other genealogy bloggers. http://ftalphaville.ft.com/blog/2009/04/20/54882/twitter-fail-on-twitter-fall-at-the-telegraph/ Telegraph #twitterfail Image from Financial Times Alphaville Blog More at: http://addressinghistory.blogs.edina.ac.uk/press/ http://twitter.com/#!/suchprettyeyes/status/125934305686986752 1 tweet to 1100 followers attracted 36 full survey responses in 24 hours... #FringeCover More information and timelapse video at:
http://www.johannabasford.com/twitterpicture Award-winning Twitter-sourced cover for the 2010 Edinburgh Festival Fringe Programme drawn by Johanna Basford Tweet = 140 Character Message
hashtag = #keyword
RT = ReTweet, forwarding/sharing a tweet with your followers
MT = Mention, quoting a tweet
#FF = Follow Friday, a way to recommend great people to follow
@username = Reply to another Twitter user I support and advise EDINA's Bloggers, Twitterers, YouTubers, etc. Twitter is all about sharing what is happening now... #eusa #networking The more followers, the more spammers, flamers, timewasters... Twitter is ultra ephemeral... Frequent downtime See, e.g: Twitter is the Twitter-Killer by Jespur Bylund | http://jesperbylund.com/tag/twitter/ e.g. BackTweets,
Tweetdeck, TwapperKeeper, Tweetie Useful 3rd Party Apps and Sites shut down, restricted or purchased... #queries & customer
service... ...Dell apparently made $6.5 million from Twiter sales in 2009 (Guardian 2009, see also eConsultancy 2010) Guardian 2009 article on Dell's sales: http://www.guardian.co.uk/media/pda/2009/dec/08/socialnetworking-digital-media
eConsultancy report on Dell & Twitter: http://econsultancy.com/uk/blog/6090-case-study-dell-s-evolution-on-twitter Keep Your Head Up! Twitter can be hugely useful... Essential for events, campaigns, conferences
Great way to collect (brief) feedback
Lets you build up a great network and reputation and connect up people who'd never otherwise meet
Loads of serendipitous discovery
BUT do not expect data to persist...
Keep an eye out for changes, be flexible
Use tools like Buffer App, If This Then That (IFTTT), Storify and Tweetdeck to monitor and capture tweets Presentation was on front prezi.com landing screen for a week... ...it can now be found from the Explore tab under "Business & Conferences". For an alternative/ replacement try Stori.fy I Gotta Feeling that Obama Empty Chair and Empty Suit by Flickr user charlesfettinger / Charles Fettinger | http://www.flickr.com/photos/charlesfettinger/7922491882/ EUSA Workshop on
Social Media 19/09/2012 Insert your own "right hand man" pun here That tonight's gonna be a good night... I gotta feeling... Dan Dancing Again by Flickr user rileyroxx / Richard Riley | http://www.flickr.com/photos/rileyroxx/168388138/ That tonight's
gonna be a good
good night... Social Media mixes Academic, Personal, Family and Professional relationships... sometimes it's a tricky blend... Facebook especially so... Lets paint the town, we'll shut it down... http://www.ed.ac.uk/schools-departments/social-media (a cautionary note on ettiquette) Don't bombard people with information, especially when campaigning - make your updates count.
Be relevant and interesting - don't tempt people to unlike, unsubscribe, unfollow by sharing lots of unrelated or unnecessarily detailed information.
Try to make it clear when images/video is likely to be tagged, respect requests to remove tags.
Respect privacy - Facebook, Twitter etc. can be great social spaces but also spaces where people feel observed, judged, sometimes bullied. Not everyone wants to take part so don't use exclusively.
Respect organisational privacy - avoid gossip, sharing details of private meetings without consent, etc. Take a look at the University of Edinburgh Social Media Guidelines for helpful sensible advice:
http://www.ed.ac.uk/schools-departments/website-programme/training-guidelines/creating-content/social-media-guidelines http://edina.ac.uk/news/news_socialmedia.html An 0ld screenshot as my recent updates are all foodie ones! #campaigning #societies #representation #support * Also an old time blogger, Flickr, YouTube, Google+, Pinterest user, FourSquare updater and user of social media tools still here and long since gone... (and a former student here involved in EUSA and Societies!) Lets Live It Up Facebook is the social media site almost all students are likely to use, hugely powerful and used for societies, academic departments and student representation already Facebook Pages - great way to connect to those you are representing, allow consultation, engage with other pages
Facebook Groups - better for smaller groups, managing events, appearing more often in newsfeeds...
Facebook Profiles - are supposed to be for people... but useful if you want an anonimous way to login and manage a group/page. Otherwise multiple admins are essential. Let's do it, let's do it.. Tag by Flickr User zigazou76 / Frédéric BISSON | http://www.flickr.com/photos/zigazou76/4297486065/ Blogs can be a fantastic way to build a central online presence and share news Blogging Tips:
Be Timely - is there an event or news item you can connect to?
Be Relevant - make sure your content is what your readers want
Invite comment and interaction - use sharing buttons (e.g. ShareThis, Twitter and FaceBook buttons, etc) and make calls to action (e.g. "those are our top priorities this year, what are your's"), consider using surveys and polls as well.
Share links to blog posts via email, Twitter, Facebook, etc. - make sure people know you are there.
Manage expectations about frequency of update etc.
Consider your house style and voice for the blog, especially if you are writing in collaboration with others.
Use Google Analytics or similar to track what is and is not working on the blog... Video can be very powerful
Really engaging content that is widely shared
Doesn't require high tech kit - almost any smartphone or digital camera will shoot OK video.
Always have a plan and a practice before your final filming! Ask friends for feedback before posting!
BUT YouTube is full of spammers and tends to have a long shelf life... so post wisely
Vimeo is great for stuff you want shared less widely Make ALL your content "Pinnable" by including images or video content Use Pinterest Boards to gather images of events, evidence of a project, collate examples etc. Great way to make yourself more visible and accessible to those you are representing! Very simple and sharable way to share news, events, campaign updates, feedback from discussions, etc.
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