Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Cultivating an Online Profile

No description
by

Melonie Fullick

on 1 July 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Cultivating an Online Profile

Cultivating an Online Profile
...for professional life
Outline
Starting out:
Social media:
Content creation & social curation
Working & networking
online

Final thoughts...
the tools available (to make and share)
Starting out: Why, how, and what;
Social media: tools available
Social creation & content curation
Working & networking online
'Why' before 'how' and 'what'.
Why should you care about your online presence?
Visibility
Strategy
Why be visible? Purpose, goals, and intentions can/should direct what course you take online
"Presence" ≠ participation
Why you need to be online.
Lee Skallerup Bessette, Academic Coaching and Writing
http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/iii-getting-motivated-why-bother-with-an-online-presence/
Connection
Both on and offline connections are facilitated; networking is critical, both professional and personal.
@nickwan
: "networking is really important and Twitter/blogging makes creating and maintaining networks a lot easier."
Even without social profiles, there's still material about you that's coming up in online search results.
Dissemination
Participation
Share your work in ways you could not do otherwise; have a "voice"; enrich your ideas through discussion with others.
New connections lead to new possibilities.
Monica Feliu-Mojer(
@moefeliu
, Twitter): Use "social media for branding and to expand professional opportunities."
How
do you begin?
What
to do first?
Notes on
accessibility
Self-presentation & professionalism
Further resources
How do you want to look to a prospective employer or colleague?
Have you
Googled
yourself lately?
What kinds of results come up when you search your own name? Employers are regularly searching online to check out prospective employees, and it's a good idea to know what they're seeing.
Identification
Self-presentation & performance
Audience
how do people know it's you?
You need some consistency if you want to be recognizable (in a search).
E.g. use the same photo across platforms so that if someone has the same name as you, you'll be easily identified; use distinctive key words in your self-description if possible.
EXAMPLE tool for this:
Gravatar - Globally Recognized Avatars http://en.gravatar.com/
who to be online?
to whom are you speaking?
on online presence & identity
Natalie Tindall (
@dr_tindall
): "Social media is a highlight reel of one's life. To be 100% transparent online would lead to the implosion of a lot of halos."
...Professional or personal?
@AmandaMichelle
: "Balancing actual personality [with] professionalism on a platform where it's easy for [people] to ignore context."
@mosaicofminds
: "How to balance personality (and issue advocacy, if applicable) with professionalism."
@heatheretran
: I often worry about being too political or opinionated on my professional Twitter."
@bookmobility
: "Importance of changing writing styles for context"
If you start a blog, for example,who do you imagine as your readers, and why? This will affect what you say and how you say it.
http://lifehacker.com/5531465/establish-and-maintain-your-online-identity
Establish & maintain your online identity (Jason Fitzpatrick, Lifehacker)
Digital identit(y/ies), presentation & notes (Andy Coverdale, PhD Blog)
http://phdblog.net/digital-identityies-presentation-and-notes/
What if your CV is not enough? Part 2 (The Thesis Whisperer)
http://thesiswhisperer.com/2011/06/21/what-if-your-cv-is-not-enough-part-two/
To be or not to be online (Lee Skallerup Bessette, Inside Higher Ed)
https://www.insidehighered.com/blogs/college-ready-writing/be-or-not-be-online
Setting the Stage: What is an Academic Persona? (Lee Skallerup Bessette, Academic Coaching & Writing)
http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/i-setting-the-stage-what-is-an-academic-persona/
Social profile
What media...
Tools & resources
online presence and profile
for what purposes?
While lots of different sites will enable/require you to set up a personal "profile" page, we can also speak about a general "profile" that you develop online, which includes all these different elements.
Create an archive of your papers/writing, an updatable C.V., etc.
Personal website
Platform-specific profiles
(e.g. LinkedIn, Facebook, Google Scholar)
Other "landing pages"...
http://lifehacker.com/5534456/five-best-personal-landing-pages
Five best personal landing pages (Jason Fitzpatrick, Lifehacker)
Tools & resources
http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/iv-making-choices-what-does-it-take-to-set-up-a-website-or-blog/
https://labandfield.wordpress.com/2013/06/19/personal-academic-websites-for-faculty-grad-students-the-why-what-and-how/
http://onlyamodel.com/2011/how-to-build-a-great-academic-website/
http://townsendcenter.berkeley.edu/blog/personal-academic-webpages-how-tos-and-tips-better-site
for making academic websites
Making Choices: What Does It Take to Set Up a Website or Blog?
Personal academic websites for faculty & grad students: the why, what, and how
How To Build A Great Academic Website
Personal Academic Webpages: How-To's and Tips for a Better Site
Lee Skallerup Bessette, Academic Coaching & Writing
Rochelle Terman, Townsend Center for the Humanities
Alex Bond, The Lab and Field
J. Ben Deaton, Only A Model
Tools:
http://wiki.ubc.ca/Library:Building_Your_Academic_Profile
https://chroniclevitae.com/news/854-how-to-maintain-your-digital-identity-as-an-academic
http://home.passle.net/blogging/6-tools-for-academics-build-successful-online-presence/
Building Your Academic Profile
UBC Wiki
How to Maintain Your Digital Identity As An Academic
Kelli Marshall
, Chronicle Vitae
6 of the best tools for academics to build a successful online presence
Harriet Czernobay
, Passle
benefits and drawbacks of online spaces and tools
Not an add-on point; there are fundamental assumptions being made about online "life", and we need to take into account who is potentially being excluded because of this.
Depending on the issue involved, social media and other CMC can be either helpful or a barrier to developing professional relationships. For example, someone who is housebound by a chronic illness may find it helpful to be able to network through online communication.
Resources—online accessibility:
http://webaim.org/articles/
WebAim—Articles:
Social media: accessibility issues & solutions
http://www.digitalgov.gov/2014/06/30/social-media-accessibility-issues-and-solutions/
Web-based and mobile technologies that enable social interaction and exchange; emphasis on user-generated "content" and sharing/commenting, participation.
What are
social media
?
Why
use them?
Why
not
use them?
Examples of tools & platforms
making and sharing stuff online
Melonie Fullick, May 30, 2015.
@qui_oui

What are these for?
presentations
Uploading, making and sharing
Tools and networks that are designed to help you create and share content such as writing, images, video and sound. They do not (all) have specifically academic purposes, however, they are tools we can use to collaborate and share.
timelines & maps
Creating and sharing
images, videos, & sound
Producing, editing & posting
Research
Writing
Collaborating
Networking & connecting
Google search results ("Google juice"); results can relate to someone else with the same name as you
tone, consistency, authenticity
Resources
http://www.bulldogreporter.com/dailydog/article/pr-biz-update/tue-4-job-search-pr-35-of-employers-are-less-likely-to-interview-appl
35% of employers are less likely to interview applicants who they can't find online.
Bulldog Reporter
Some sites (like about.me) are designed to provide a central place where you can link multiple online profiles.
created by Matthew Hawdon for The Noun Project
Make new connections; engage with people outside your field; makes professional networking easier
Find & share information & research materials
Support & feedback
from a network of peers & colleagues all over the world.
Keep up with news relating to the field or profession where you want to build a career.
Resources on
academic use
of social media
Privacy & surveillance issues
Overload from too much involvement
Issues with research ethics
Risk & abuse online
Lack of accessibility to the online discussion
Social networking
Micro-blogging
Blogging
Chat
clients
Content/media sharing
Social tools designed for researchers
created by Duke Innovation Co-Lab
Social media’s politics of circulation have profound implications for how academic knowledge is discovered and produced
David Beer
, LSE Impact Blog
http://blogs.lse.ac.uk/impactofsocialsciences/2013/07/29/academic-knowledge-and-the-politics-of-circulation/
http://blogs.lse.ac.uk/impactofsocialsciences/2011/06/27/social-media-is-inherently-a-system-of-peer-evaluation-and-is-changing-the-way-scholars-disseminate-their-research-raising-questions-about-the-way-we-evaluate-academic-authority/
Social media is inherently a system of peer evaluation and is changing the way scholars disseminate their research...
Alfred Hermida
, LSE Impact Blog
http://onlinelibrary.wiley.com/doi/10.1111/bjet.12150/abstract
Social scholarship: Reconsidering scholarly practices in the age of social media
Christine Greenhow
&
Benjamin Gleason
, British Journal of Educational Technology
A tale of two doctoral students: social media tools and hybridised identities.
Liz Bennett
&
Sue Folley
, Research in Learning Technology
http://www.researchinlearningtechnology.net/index.php/rlt/article/view/23791
created by TukTuk Design from the Noun Project
...who's watching?
interaction takes time and energy
trolls, plagiarism, appropriation, academic freedom...
Created by Creative Stall from the Noun Project
created by Juan Pablo Bravo, from the Noun Project
created by Julynn B., from the Noun Project
Tools
Resources
created by Calvin Goodman, from the Noun Project
https://www.guerrillamail.com/
http://justdelete.me/
A DIY Guide to Feminist Cybersecurity
https://tech.safehubcollective.org/cybersecurity/
Just Delete Me
Guerilla Mail
I was taught to dox by a master
http://www.dailydot.com/politics/dox-doxing-protection-how-to/
Creates a fake email address that you can use to sign up for online services (e.g.)
Helps direct you to the page on a site where you can delete your profile.
A detailed guide from Safe Hub Collective.
Joseph Cox, The Daily Dot.
Social Media and Academic Surveillance: The Ethics of Digital Bodies
Dorothy Kim
, Model View Culture
https://modelviewculture.com/pieces/social-media-and-academic-surveillance-the-ethics-of-digital-bodies
https://modelviewculture.com/pieces/the-twitterethics-manifesto
The #TwitterEthics Manifesto
Dorothy Kim & Eunsong Kim, Model View Culture
Pearson, PARCC, Privacy, Surveillance, & Trust
Audrey Watters, Hack Education
http://hackeducation.com/2015/03/17/pearson-spy/
NYU tries to balance faculty concerns, student needs in new electronic communications policy
Carl Straumsheim, Inside Higher Ed
https://www.insidehighered.com/news/2014/05/15/nyu-tries-balance-faculty-concerns-student-needs-new-electronic-communications#sthash.4g2xN47E.dpbs
Not-So-Great Expectations
Colleen Flaherty, Inside Higher Ed
https://www.insidehighered.com/news/2013/10/18/professors-afforded-few-guarantees-privacy-internet-age
Social media are mediated spaces owned by companies that aim to profit from the data we generate.
The Work of Public Work
Madison Van Oort
, Jacobin
https://www.jacobinmag.com/2014/02/the-work-of-public-work/
Maintaining Your Online Presence: How to Manage Your Time
Lee Skallerup Bessette
, Academic Coaching & Writing
http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/ix-maintaining-your-online-presence-how-to-manage-your-time/
Facebook ‘conducted widespread experiments’ on user data to ‘alter people’s behaviour’
Philip Sherwell
, The Telegraph
The Twitter Facts of Life
Tressie McMillan Cottom
http://tressiemc.com/2014/09/04/the-twitter-facts-of-life/
http://www.telegraph.co.uk/technology/facebook/10944613/Facebook-conducted-widespread-experiments-on-user-data-to-alter-peoples-behaviour.html
http://www.universityaffairs.ca/opinion/speculative-diction/risk-responsibility-and-public-academics/
http://www.universityaffairs.ca/opinion/speculative-diction/the-politics-of-the-public-eye/
http://tressiemc.com/2015/05/12/everything-but-the-burden-publics-public-scholarship-and-institutions/
http://tressiemc.com/2013/07/23/reconfiguring-my-public-writing-position/
https://medium.com/message/what-is-public-f33b16d780f9
Academics and Social Media: #mla11, Free WiFi, and the Question of Inclusion
George Williams
, Chronicle of Higher Education
http://chronicle.com/blogs/profhacker/academics-and-social-media-mla11-free-wifi-and-the-question-of-inclusion/29945
Risk, responsibility & public academics;
The politics of the public eye
Melonie Fullick
,
Speculative Diction
What is public?
Anil Dash
,
The Message
Everything but the burden: publics, public scholarship and institutions;
Reconfiguring my public writing position
Tressie McMillan Cottom
Resources
Tana M. Schiewer (
@Marvelous_M
): "Honest talk about the risks and rewards. Academic freedom is supposed to mean...something...but we've seen some repercussions...also, know that your professors are watching. Even if they don't have Twitter, stuff gets back to them :-)".
the amount of time you put into your online presence is best guided by your priorities - there's no one solution for everyone.
Your participation on social media sites generates data, which are being used in research/studies. E.g. many researchers are analysing public tweets.
Resources
Not necessarily a reason for to avoid social media, but it's important to remember that not everyone has the same level of proficiency or access to required resources (relates to earlier point about disabilities). So a discussion online doesn't include everyone.
Snapchat, WhatsApp, Yik Yak
Wordpress, Tumblr, Medium
YouTube, Flickr, Instagram, Soundcloud, Scribd...
Facebook, Google Plus, LinkedIn, Academia.edu
http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/v-social-networking-for-academics-why-use-academia.edu-and-linkedin/
Social Networking for Academics: Why Use Academia.edu and LinkedIn?
Lee Skallerup Bessette
, Academic Coaching & Writing
Example:
LinkedIn
A social network focused on professional life, where you "connect" with people; a bit the professional-life version of Facebook.
Connections must be mutual (as with Facebook); there's an etiquette around sending unsolicited messages (i.e. many people don't like receiving these invites).
Your profile page is much like a résumé, though the site has gradually expanded its format.
Companies have "pages" on the site, and post available positions there.
Note: (academic and non-academic) employers are looking up prospective hires on LinkedIn.
Sites and tools designed to help you create, publish and share media content such as audio, video, photography and documents.
Online publication comprising posts that range from images only, to lengthy essays on personal and/or academic topics; can be written by one person, a group, or an institution (e.g.); often comments sections are used for discussion.
A short-form of blogging; now one of the best-known platforms is
Twitter
.
What is Twitter as a medium? Why would you use it?
Posts in
< 140 characters
; they are either public, or private other than to permitted followers;
Comparison of 2 platforms
Connections can be
one-way
(i.e. follow w/out being followed);
Links, photos, videos and other content are shared;
Interaction is easy; you can "talk" to people directly by using their
@handle
However, since you have no connections to start, it can be a challenge to get things going. And you need to spend time with it, because not much will happen at the beginning.
Tip:
You can improve your experience by finding peers/friends/colleagues who are already on Twitter and looking at who they chat with and how they use the platform.
Twitter posts have only
two privacy settings
: completely public or totally private
Twitter is about
strangers
, Facebook is about friends
Twitter is the town square; Facebook is the gated community
Facebook has built you a house; Twitter just hands you the boards and the nails
On Twitter it's a bit easier to connect; connections don't have to be mutual
Twitter and Facebook
Practical applications for Twitter
(some examples)
Share resources
, e.g. papers, blog posts, news items
Ask questions, facilitate discussion using a
hashtag
; e.g. #PhDchat
Networking
; meet others in your field/area and beyond it
Resources for academics on Twitter
Tools
& other goodies
Twitter Chat Creates Virtual Community for Black Women Ph.D.s
Lois Elfman
,
Diverse
http://diverseeducation.com/article/60472/
Would you share your original research on social media?
Andy Miah
,
Guardian UK
http://www.theguardian.com/higher-education-network/blog/2014/jan/27/twitter-only-journal-academic-research
http://blogs.lse.ac.uk/impactofsocialsciences/2013/01/18/using-twitter-for-curated-academic-content/
Using Twitter for curated academic content
Allan Johnson,
LSE Impact Blog
Academic tweeting: your suggestions and tips collected
LSE Impact Blog
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/30/academic-tweeting-your-suggestions-and-tips-collected/
https://www.insidehighered.com/news/2014/08/19/study-scholars-are-present-professional-networks-engage-twitter
Twitter Has the Chatter
Carl Straumsheim,
Inside Higher Ed
Using Twitter in university research, teaching, and impact activities
LSE Impact Blog
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
Academia.edu
Google Scholar profile
ORCID (Open Researcher & Contributor ID)
Mendeley, Zotero
Researchgate
You do not need to do All The Things
What are the risks and rewards of being online, for you?
How to decide? Context, context, context.
Social bookmarking & bibliographic tools
Document sharing
Search & share sources
Resource
: Creating a Digital Ecosystem for Academic Work
Nick Blackbourn
http://nickblackbourn.com/creating-a-digital-ecosystem-for-academic-work/
Mendeley, Zotero, Diigo
Scribd, Google Docs, Dropbox
Google Scholar, Topsy
Wiki-making tools
Presentations
Sites with built-in social components allow you to work online with others...
Think about workflow
Writing
Most of these platforms are designed to allow you to build a social network in some way. This informal contact can help you to "break the ice".
ALL networking takes time; don't expect immediate "results"
Social media done well is not a "cold call"
Creates a level of visibility;
Communicates ideas with immediacy, in a relatively accessible way;
Do you actually want that level and type of visibility?
"Should I blog?"
Writing "in public"...
Adapting your writing style for different audiences
Other ways you can publish online
Publish on collaborative blogs or as a guest blogger (e.g.
University of Venus
;
LSE Impact Blog
)
Higher education publications (e.g.
Academic Matters, University Affairs, Inside Higher Ed
);
Other media; e.g. op-eds, columns (e.g.
Globe & Mail
)
As always, it depends:
Do you feel you have something to say?
Is this the right way to reach people who might want to hear it?
Benefits of blogging
Learn how to write in a different way; build confidence in your writing and ideas
Can be a great way to develop and disseminate your ideas in creative ways
Build or become a part of a "community"
Blogging can open up opportunities
The down-side...
The practice still has a negative image in many ways
Many people still generalise about blogs, arguing that they are low-quality
Research ideas could be "scooped" from a blog
It takes time and effort to do well at blogging; think about it in relation to your priorities
Example:
Academia.edu
created by Wilson Joseph, from the Noun Project
Do you want to be more easily found online by potential employers and colleagues? What do you want them to see?
How hashtags work
... by Ann Smarty (
Moz
)
http://moz.com/blog/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr
http://en.wikipedia.org/wiki/TweetDeck
http://en.wikipedia.org/wiki/Buffer
Tweetdeck
,
Buffer
A summary of curators & social media hashtags for academics
... by Raul Pacheco-Vega
http://www.raulpacheco.org/2013/09/a-summary-of-curators-and-social-media-hashtags-for-academics/
Twitwipe
http://twitwipe.com/
Storify
http://storify.com/
http://www.socialfresh.com/twitter-handle-hacks/
25 Twitter handle hacks for when your perfect name is already taken
Google Hangouts, Skype
Text, voice chat, and video chat applications
http://www.academia.edu/
http://scholar.google.ca/
http://orcid.org/
http://www.mendeley.com/
http://www.zotero.org/
http://www.researchgate.net/
Slideshare
Prezi
Google Slides
You can collaboratively create and/or share slides online with these tools...examples:
http://prezi.com
http://www.slideshare.net/
http://www.google.ca/slides/about/
http://www.academiccoachingandwriting.org/academic-coaching/cc-blog/viii-finding-online-hangouts-what-are-some-of-the-other-platforms/
Finding Online Hangouts: What are Some of the Other Platforms?
Lee Skallerup Bessette,
Academic Coaching and Writing
http://timeglider.com/
http://www.tiki-toki.com/
http://www.google.ca/maps
http://www.library.carleton.ca/help/online-mapping-tools
Timeglider
Tiki Toki
Google Maps
List of online mapping tools
Created by Leinad Lehmko, from the Noun Project
Created by Leinad Lehmko, from the Noun Project
http://en.wikipedia.org/wiki/Snapchat
http://en.wikipedia.org/wiki/Yik_Yak
http://en.wikipedia.org/wiki/WhatsApp
http://www.google.com/+/learnmore/hangouts/
http://www.skype.com/en/
http://www.flickr.com/
http://instagram.com/
http://www.pinterest.com/
created by Andrew Nolte, from the Noun Project
http://www.youtube.com/
Video
http://en.wikipedia.org/wiki/Vimeo
YouTube
Vimeo
Five live-streaming tools for journalists
http://ijnet.org/en/blog/five-live-streaming-tools-journalists
Meerkat
http://meerkatapp.co/
Periscope
http://www.periscope.tv/
Livestreaming
Video sharing
Sound
Images
http://soundcloud.com/
http://theaudacitytopodcast.com/25-free-podcasting-tools-good-premium-alternatives-tap185/
Soundcloud
25 free podcasting tools as good as their paid alternatives
Pinterest
Instagram
Flickr
Citation tools
Tools & resources
The 18 best blogging and publishing platforms on the internet today (
Owen Williams
)
http://thenextweb.com/businessapps/2015/05/11/the-18-best-blogging-and-publishing-platforms-on-the-internet-today/
Tumblr
Wordpress
Medium
http://wordpress.com/
http://www.tumblr.com/
http://medium.com/
created by John Caserta, from the Noun Project
http://www.theguardian.com/higher-education-network/blog/2013/dec/04/academic-blogging-newspaper-research-plagiarism?CMP=twt_gu
http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/30/should-you-enter-the-academic-blogosphere/
http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/
http://www.theguardian.com/higher-education-network/blog/2011/oct/24/academic-blogging-landscape?INTCMP=ILCNETTXT3487
http://docs.google.com/document/u/0/d/1dSGfGSgy9fwb1pDADtVIQ7TQgkaH7f0Xfq4I5wLph6k/pub
Profiling the academic blogosphere
Lee Skallerup Bessette
(
Guardian UK
)
Google Doc
blogs on academic blogging
From tweet to blog post to peer-reviewed article: How to be a scholar now
Jessie Daniels
(
LSE Impact Blog
)
Should you enter the academic blogosphere?
Melonie Fullick
(
LSE Impact Blog
)
Academic blogging: a risk worth taking?
Lucy Williams
(
Guardian UK
)
for academic blogging
Full transcript