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SWOT Analysis for Beats By Dr.Dre

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by

Thanushan James

on 21 April 2016

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Transcript of SWOT Analysis for Beats By Dr.Dre

S
W
O
T
Analysis for Beats by Dr.Dre

Strengths
• Beats by Dre’s strength is its
brand name
Built under
famous
music producer Dr. Dre
Using
Monster
's name to introduce Beats headphone (CP)

• Beats give out a good
quality
of sound compared to other head phones because of their
noise cancellation
technology
Good
Materials
are used as well! (wire)

• Unique and stylish appearance with various types of
colors
.

• Large amount of users from
kids to seniors
.

• Various
sub-brands
of Beats are available
(Solo[kids], Studio[teens], Pro’s[DJ], Tours[Athletics])

• Beats are
mass productions

manufacturing ( Not handmade which consumes time)

Weaknesses
• Price is a weakness for Beats by Dre because the headphones are manufactured with the best
supplies
with quality in mind, so the costs for the consumers will unavoidably be high.

• The way Beats
promote using celebrities
will make the product price more expensive

• Beats need to be
distributed
to most of the country

• The
style
is been the same! (b)
• There are
other noise-cancellation headphones
made by Sony, Bose and etc. with the same quality also different style.
• Consumer will perception that beats are expensive

Threat
• Some consumers do find a better
alternative
product because beats are expensive and a lot of people nowadays choose apple headphones over beats because apple earphones are better when it comes to being portable and you find the majority of teens using apple earphones over beats.

• Bad
publicity by celebrities
will result a negative image of the product endorsed (use of beats in their song)

By: Thanushan, Taha, Jevon
For Watching ...
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