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IS Staff Information Session: Meet Nicola Osborne, Social Media Officer for EDINA

This is a presentation prepared for the Edinburgh University Information Services Staff Information Session on the work of the EDINA Social Media Officer.
by

Nicola Osborne

on 16 March 2011

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Transcript of IS Staff Information Session: Meet Nicola Osborne, Social Media Officer for EDINA

"Meet Nicola Osborne, Social Media Officer for EDINA" [Or: What are EDINA doing with social media?
And What does a Social Media Officer do?] A Bit About Me Started out in a Year In Industry working on the "Year 2000 Problem"... then studied Engineering... (but it wasn't for me) Meanwhile... Image: "a rolled up tube of film, translucent" © George Williamson / Camerantics.org.uk/ I was film obsessed: Edinburgh University Film Society led to reviewing online (when that was a niche pursuit) and in print; director for a (short lived) online DVD shop... Lots of playing around with "web 1.0".... I was blogging about what I was up to - books I was reading, cooking, party outfits, eurovision, news items that were important to me... (blogs were new and only about 10 people read it*) (*and they were mainly people whose blogs I read - a social network on a very small scale) Meanwhile... What I will be talking about: A wee bit of my background... A bit about EDINA and what we do: how we use social media... A part time job in a Computer Lab led to a job at the Edinburgh University Library... firstly, in photocopying & the service desk then in acquisitions... then I was seconded, and moved into a full time role at EDINA on the SUNCAT team (where I munged data) and my social media interest and experiments for SUNCAT, led to... Obligatory LOLCat my current role (since June 2009) as Social Media Officer for EDINA http://nicolaosborne.blogs.edina.ac.uk/ ... and how I came to my current role with some specific examples and our Social Media Guidelines Finally, lots of time for Questions... so, what is EDINA?
what do we do? We run a diverse range of services and projects for the UK HE & FE sector We also run the University of Edinburgh Data Library Find out more about what we do:

http://edina.ac.uk/about/
http://edina.ac.uk/about/commrep/Community_Report_Sept2010.pdf
http://edina.ac.uk/about/annual_review2010/ Mission statement:

"EDINA seeks to enhance the productivity, quality and cost-effectiveness of research and education in the UK and beyond." I work across all of our projects and services (a teeny bit like an octopus with many tentacles) So what does a Social
Media Officer do? Assist projects & services to select, set up, maintain and moniter social media presences Technology watch around social media & similar new technology tools, consider how we could use them, brief colleagues Act as an evangelist for social media and new technology and contribute to EDINA strategy in this area Participate in various relevant EDINA projects and services - recently this has included AddressingHistory, GECO & STEEV Presentations, publications, and other activities on Social Media and best practice EDINA maintains numerous social media presences: http://edina.ac.uk/about/social_media/social_media_guidelines.html http://edina.ac.uk/ http://edina.ac.uk/news/news_socialmedia.html for example... I continued to play with new tech, Web 2.0/Social Media and started to study for an MSc in eLearning... Digimap shares training videos We used video to explain how Post Office Directories used in AddressingHistory had been digitised We have an EDINA YouTube channel to share event, project and existing material like this metadata animation... We blog and host our own WordPress blogging platform with over 20 project and service blogs including... the Go-Geo! Blog which sits within the website and focuses on current issues, interesting news, etc. the Mediahub Blog - which shares news & information about Mediahub - particularly useful in the run up to launch and many of our projects use blogs as their main website the Geo-Mobile Blog - a space to track technical developments and a geo scoping study the SUNCAT Blog shares news and library updates with librarians, contributing libraries and users. We Tweet a lot... @EDINA_digimap @go_geo @suncatteam @addresshistory @statacc @EDINA_eJournals and... With the fantastic support of my colleagues & the Staff Scholarship Scheme! Weirdly, all those random skills and experiences seem like the perfect blend for what I do now: I need to communicate, be creative, occasionally play with code, write, and use e-learning, even film(making) skills. SUNCAT has a Google Gadget & Facebook App http://apps.facebook.com/suncat-search/ nicola.osborne@ed.ac.uk
@suchprettyeyes

Blog:
http://nicolaosborne.blogs.edina.ac.uk/

Or search for "Nicola Osborne" in most social media spaces!

This Presentation is Online:
http://prezi.com/rgw_g2dpceg7/ "Sewer Pipe Installation" by UW Digital Collections / University of Washington Libraries Digital Collections (Part of Flickr Commons) -http://www.flickr.com/photos/uw_digital_images/5149034044/
"a rolled up tube of film, translucent" © George Williamson / Camerantics -http://www.camerantics.org.uk/wallpaper.php
"FR - stray hard hat" by Angels Gate - http://www.flickr.com/photos/angelsgate/488881487/
"We love our amazing 46 mini hats!" by eurovision_nicola / Nicola Osborne -http://www.flickr.com/photos/eurovision_nicola/1563835888/
"Damson Doughnuts" by eurovision_nicola / Nicola Osborne -http://www.flickr.com/photos/eurovision_nicola/5187779537/in/set-72157604207778201/
"Photocopier" by net_efekt / Christian Guthier -http://www.flickr.com/photos/wheatfields/4682013036/
"DSC_5277" by Swinimal / Thomas Rutter - http://www.flickr.com/photos/swinimal/567251540/
"Pile of books" by ktheory / Aaron Suggs -http://www.flickr.com/photos/ktheory/21905281/
"My cat likes to do this too" by karindalziel / Karin Dalziel -http://www.flickr.com/photos/nirak/2215365441/
"Tentacles of Youth" by neuramadic aesthetic / Todd Anderson -http://www.flickr.com/photos/toddography/5137704799/
"IMG_3717" by eurovision_nicola / Nicola Osborne - http://www.flickr.com/photos/eurovision_nicola/3459284888/in/set-72157604207778201/
"IMG_8573" by eurovision_nicola / Nicola Osborne - http://www.flickr.com/photos/eurovision_nicola/1563813680/in/set-72157604207778201/
"fly" by eurovision_nicola / Nicola Osborne - http://www.flickr.com/photos/eurovision_nicola/5016020038/
"Shimmering..." by eurovision_nicola / Nicola Osborne -
http://www.flickr.com/photos/eurovision_nicola/1660068476/in/photostream/
"Any Questions?" by jamuraa / Michael Janssen - http://www.flickr.com/photos/jamuraa/813966437/in/photostream/
"Curtains for You" by Looking Glass / Fernando de Sousa - http://www.flickr.com/photos/fernando/141222763/
"Ruler" by Auntie P / Paula Bailey - http://www.flickr.com/photos/auntiep/4310267/
"Tape measure" by incurable_hippie / Philippa Willetts - http://www.flickr.com/photos/hippie/2466583497/
"Amy Winehouse ends up in a grim ally again..." by eurovision_nicola / Nicola Osborne - http://www.flickr.com/photos/eurovision_nicola/2643157359/
"thumbs up" by .nate / Nate Chervek - http://www.flickr.com/photos/nates_pics/527578924/ Questions? Image Credits I work as Social Media Officer now... my route to this role has been a little random... @jorumteam ... so with all of the EDINA presences we need to be clear why and how we are using social media New tools can be very shiny... In 2009 we began drafting social media guidelines and piloting them internally.
After much iteration and feedback from social media users at EDINA we published them under a CC licence in January 2011 The guidelines help each team, project or individual to think about how they can best use social media in their work. It is also important to measure, analyse and evaluate our use of social media Social media is now part of our project and service reporting to our funders
Comments and reporting of projects in social media spaces also helps us demonstrate impact What do we measure? Direct questions, queries and alerts are found via regular admin of blogs/pages/etc and recorded - just as we do helpdesk interactions. Indirect comments, criticism, etc. monitored via RSS... RSS from Google Blog Search, Yahoo Search, Bing, Flickr, YouTube, Twitter Search, Delicious tags, Technorati, etc. for project, service & organisation keywords... Monitored via RSS readers (currently Google Reader & Feed Demon) We use Google Analytics wherever we can (blogs in particular) to guage and analyse activity We use built-in admin tools on social presences - Facebook Insights, stats shown on YouTube or Twitter, for Followers etc. We also try out monitoring & search tools - SocialMention, SoDash etc. Anything useful is shared with relevant colleagues, responded to (if appropriate) and grabbed and stored in a spreadsheet. The Future? Not everything has lasting appeal... We monitor what works, what doesn't - sometimes experiments don't work out and that's fine. But some of these tools are becoming central to what we do and how we reach our users and stakeholders. We are on Facebook We share news... We engage with our communities... We gather feedback... We also use other social media tools for specific projects - Google Groups, Wikis, etc. For instance...
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