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Amber Charging Station

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by

Jonathan Logan

on 1 December 2014

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Transcript of Amber Charging Station

By: Andrew Riggio, Joe Picillo
& Jonathan Logan

Product Life Cycle Analysis
An in business mobile phone charging station
Finger-print scanning
Secure lock
Free to the user
http://abc.go.com/shows/shark-tank/episode-guide/season-06/601-season-6-premiere-sleeping-baby-hammer-nails-amber-and-bombas
Amber Charging Station
Sleek, lightweight, portable device
Allows you to communicate trough text, call, and video chat
Friendly interface
Multiple models
Apple iPhone
A cleaning product designed for travel
In the form of a pen
Does not require water
Takes about ten minutes
Tide to Go
Cost per unit
Current cost-
$1,000 per unit
Target cost-
$100 per unit
Kickstarter.com
Distribution
Limited Distribution
- online orders only
Target Locations
-Bars
-Restaurants
-Movie Theaters
-Business Offices
-Sport Stadiums
-Rest Stops
http://www.ambercharge.com/
Price
$2000 per unit
$150 per month lease
No user fee
Uses cost-plus pricing
Advertising
Advertisements in popular magazines 3 times yearly
Commercials on NBC's less popular shows monthly
Youtube ads
Electronic Cigarettes
Sales
24% sales increase since introduction
20.75% projected yearly increase over the next 4 years
Another form of smoking that is less harmful to the user.
Optional nicotine levels depending on the consumers needs.
Rechargeable, convenient & odorless

Distribution
Online
100,000+ retail stores
international checkout option
USPS or UPS
Free shipping on US purchases over $100
Advertising
Posters in majority of convenience stores
AMC, Comedy Central, TV Land, & VH1
"Take Back Your Freedom"
Product
7 years of development
10 Different models
5 iOS systems
Sales
Sales steadily increasing
Highest first weekend sales
Projected Highest ever sales for Q1 of 2015
Distribution
Official Apple Retail Stores
Middleman retail stores
Phone Company Providers
Online orders
FedEx, worldwide
Marketing Objectives
Targets "on the go" parents
No extra features
Product
One base model
No optional detergent amounts
One simple container
Limited to no innovation
Full transcript