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Unit 3: Generating Ticket Sales and Outlining a Social Media Strategy

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UK Arts Administration

on 9 July 2018

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Transcript of Unit 3: Generating Ticket Sales and Outlining a Social Media Strategy

Unit 3: Generating Ticket Sales and
Outlining a Social Media Strategy

2. Outlining a Social Media Strategy
3. Social Media Strategy Outline
Next Steps
1. Generating Ticket Sales
MULTIPLE channels & MULTIPLE methods
channel
organization persona
New Social Media Demographics
https://sproutsocial.com/insights/new-social-media-demographics/
Delivery?
METHOD OF
Tips for Converting Social Media Leads into Event Ticket Sales
http://thecreativecomplex.com/tips-for-converting-social-media-leads-into-event-ticket-sales/
SOCIAL MEDIA
Channel
Persona
TARGET
CONTENT
12 Types of Content to Post on Social Media
http://blog.clickdimensions.com/12-types-content-post-social-media/
Unspoken Rules
11 Unwritten Rules of Social Media Marketing
https://medium.com/@thevivianmichaels/11-unwritten-rules-of-social-media-marketing-ffd1a6b027f9
The 29 Most Common Social Media Rules: Which Ones Are Real? Which Ones Are Breakable?
https://blog.bufferapp.com/social-media-rules-etiquette
Social Media Strategy
Arts Organization
1
ST
THE OUTLINE
The Complete Guide to Nonprofit Social Media: Strategy and Design Tips for Success
https://www.canva.com/learn/social-media-for-nonprofits/
Building a Social Media Presence
https://sproutsocial.com/insights/building-social-media-presence/
https://docs.google.com/document/d/16kdIsbEp5f93H7x6UeS8nOzkEyenysVJw1WlV0AmC6s/edit
Section I. Strategy Overview
Section II. Communication Platforms
Section III. Messaging
Section IV. Campaigns
Section V. Results & Targets
Generating Ticket Sales....
OUTLINE
Social Media Strategy
SMART goals
The Complete Guide to Nonprofit Social Media: Strategy and Design Tips for Success
https://www.canva.com/learn/social-media-for-nonprofits/
NOTE:
You can use a real event being hosted by your organization or a fictitious event that you have created.
SMART
KPIs
Facebook or Facebook
and
Pinterest?
TOPICS
PERSONA PROFILES
All Female Leads
Live Q&A Forum with Lead Actors
advance scheduling

who to target

frequency of messaging
OUTLINE THE
How
Live Q&A Forum
post provocative clips
Facebook Live
Raffle
GOAL
COMPONENT
COMPONENT
COMPONENT
COMPONENT
COMPONENT
COMPONENT
COMPONENT
COMPONENT
The Campaign
campaign results
compare to goal
next step....
Try something new
Don't be afraid to fail
Regularly scheduled tracking points
Full transcript