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Nielaus 290 in USA

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by

Emilis Liubinavičius

on 15 December 2013

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Transcript of Nielaus 290 in USA

Nielaus 290 in USA
Objectives
earnings in US market
find loyal clients
find the best marketing strategy for US
market
create the appropriate way of
organization managment
Pest analysis
91.9 percentile on regulatory quality
biggest GDP in the world
debts
organization communication laws
keep quality for sensitive consumers
Market strategy
ice breaking promotion
widely used options
concentrate on B-2-B clients
Promotion
magazines- 1 million monthly readers
fresh view
widely used item
fairs
reach canada
"king" place
$150-$950
"king kong" place
$1000-$3000
Price
high quality- high price
$338-$486
chairs sold in sets of 4 products
Place
biggest cities- NY, LA
web markets- reaching all country
stands in New York
shipping via sea cargo
Production
materials quality- eco friendly production
pure design since 1966
great specifications
Organization
supervisor- internet sales
salesman- b-2-b meetings
project manager- promotion
fixed salary + bonuses
induction seminars
Budget
674 products/168 sets
$269800= 1.473.729 DKK
Full transcript